Virtual Goods

Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

Why Facebook Rejects Startups

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Insiders know that getting close to Facebook product teams is the best the way to take your business to the next level. Pitching Facebook as a startup is hard, though. New Facebook features create a virtual gold rush for platform developers. New Facebook application-programming-interface features enable new ways to monetize virtual goods in social games, for example. New Facebook ads features create new ways to target advertising to specific users — audience segments like “everyone who has purchased virtual goods on Facebook” — creating huge opportunities for those who move to monetize first.

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More Details Emerge On Communications Between Facebook, SEC Prior To IPO

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The name Barbara C. Jacobs may not ring a bell for most readers, but the name of the assistant director for corporation finance at the Securities and Exchange Commission is definitely a familiar one in the offices of Facebook Chief Financial Officer David Ebersman and Fenwick & West, the social network’s law firm, as she and her staff were responsible for vetting the company’s initial public offering filing.

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