Virtual Goods - AllFacebook

Social Gaming Network’s Acquisition Of Mob Science Continues Trend Away From Facebook-Only Social Games

Will M — Mon, 17 Jun 2013 09:30:18 +0000

Take a close look at Social Gaming Network’s story, and you will see how social games are evolving away from a focus on Facebook-only games. SGN is rising as a multiplatform social game developer, while Facebook-focused Zynga has been declining. SGN is even hiring the talent that was laid off by Zynga.

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WWE Trains For WrestleMania 29 With HootSuite Command Center, New Facebook Game

David Cohen — Tue, 02 Apr 2013 12:29:05 +0000

World Wrestling Entertainment is gearing up for its WrestleMania 29 pay-per-view event Sunday, and social media management system HootSuite is entering the ring with The Rock and John Cena by launching the WWE WrestleMania 29 Social Media Command Center.

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VIDEO: How To Use Facebook’s Conversion Tracking

Justin Lafferty — Thu, 24 Jan 2013 13:19:01 +0000

Facebook recently launched a new conversion metric, making it easier for businesses to tell if users made purchases based on advertisements on the social network. Social media expert Jon Loomer illustrated how businesses can use this new practice to create offsite pixels, which signal events that happened while users browsed websites.

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Why Facebook Rejects Startups

Will M — Tue, 22 Jan 2013 16:45:41 +0000

Insiders know that getting close to Facebook product teams is the best the way to take your business to the next level. Pitching Facebook as a startup is hard, though. New Facebook features create a virtual gold rush for platform developers. New Facebook application-programming-interface features enable new ways to monetize virtual goods in social games, for example. New Facebook ads features create new ways to target advertising to specific users — audience segments like “everyone who has purchased virtual goods on Facebook” — creating huge opportunities for those who move to monetize first.

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More Details Emerge On Communications Between Facebook, SEC Prior To IPO

David Cohen — Wed, 10 Oct 2012 11:03:47 +0000

The name Barbara C. Jacobs may not ring a bell for most readers, but the name of the assistant director for corporation finance at the Securities and Exchange Commission is definitely a familiar one in the offices of Facebook Chief Financial Officer David Ebersman and Fenwick & West, the social network’s law firm, as she and her staff were responsible for vetting the company’s initial public offering filing.

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Facebook Launches One-Click Mobile Payments Via Bango In U.S., U.K., Germany

David Cohen — Mon, 24 Sep 2012 11:58:21 +0000

Mobile payment platform Bango announced that its integration with Facebook, first revealed in February, is live, and the social network’s users in the U.S., the U.K., and Germany can now purchase items such as virtual gifts and game credits and be billed via their mobile carriers.

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Explore Family History In Facebook Game Family Village

David Cohen — Tue, 21 Aug 2012 08:23:28 +0000

Facebook gaming and genealogy are intertwined with Tuesday’s official launch of Family Village, a free Facebook game from Funium that had been in beta-testing since April 2011.

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Study: Facebook App Users Aren’t Anti-Advertising, But Banner Ads Won’t Cut It

David Cohen — Wed, 15 Aug 2012 09:25:23 +0000

Facebook application users aren’t as anti-advertising as you might think, but standard online banner ads won’t cut it, as they want innovative, interactive units, according to the results of a recent study conducted by Harris Interactive for social and mobile advertising platform MediaBrix.

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Frito-Lay, Zynga, Walmart Deal: Eat Real Chips, Get Virtual Facebook Game Items

David Cohen — Thu, 01 Mar 2012 13:52:32 +0000

Have a snack, and acquire some virtual in-game items on Facebook while you’re at it, thanks to a new partnership between PepsiCo’s Frito-Lay North America division, Zynga and Walmart.

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Why Virtual Goods Must Become A Core Component Of Facebook Profiles

Nick O'Neill — Wed, 28 Jul 2010 21:21:19 +0000

This afternoon I was having a discussion with a leading app developer about the future of virtual goods on the Facebook Platform. One thing that came up during the discussion was the idea of a centralized virtual goods system on Facebook. It’s something that I first described when Facebook announced that they were killing the gift shop next month, however it has increasingly become a center of focus for me personally. With all these applications selling virtual goods, why isn’t their an easier way to show off the goods that we’ve purchased?
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Why Facebook Killed A $100 Million Baby

Nick O'Neill — Fri, 09 Jul 2010 00:19:08 +0000

This evening Facebook announced that they will officially kill the company’s gift shop on August 1st of this year. Currently generating tens of millions of dollars for the company a year, one has to wonder why the company would take such dramatic steps. Facebook regularly touts how few developers run each segment of their business, but even if the company was generating tens of millions on a couple of developers, apparently more can be generated with the small gifts team working on other projects. So what does this really mean?
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Farmville Players Send 220 Million Valentine's Day Virtual Gifts In 18 Hours

Neil Vidyarthi — Wed, 10 Feb 2010 00:06:14 +0000

Whenever I discuss virtual goods and the Facebook revenue model with people outside the industry, the first thing they ask me is: do people actually care for virtual goods? My answer is always the same: while the goods have no actual physical presence, their context on a social network means their value is social and emotional. And if that doesn’t sell the point, I just point to Zynga. Well, chock up another data node for my point of view: FarmVille players have already sent more valentines in 18 hours than all the 152 million Valentines Day cards exchanged all year according to Hallmark.
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Facebook Credits – Part 2: What's Here and What's Next

Neil Vidyarthi — Tue, 26 Jan 2010 17:06:17 +0000

In Facebook Credits – Part 1, we looked at the history of Facebook Credits and the varying degrees of the many phases of the rollout. Now available in at least 14 applications, Facebook Credits is moving from a small number of test applications to widespread implementation. So what applications are Credits now available in and what’s in the immediate future for Facebook Credits? We will answer those questions in more in the second part of our two part series on Facebook Credits.
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Facebook Credits – Part I: The Story So Far

Neil Vidyarthi — Mon, 25 Jan 2010 17:26:27 +0000

With rumors that Zynga will soon integrate Facebook Credits into FarmVille, the nature of microtransactions on Facebook is poised to change. The implications of Facebook Credits in abundant usage across the Facebook application platform are made more clear when we see the popularity of paid Apple iPhone applications. Studies of the success of iPhone applications (and iTunes) have revealed that a secret to Apple’s success is ‘one-click purchasing’. In similar fashion, Facebook Credits has the potential to making the barriers to buying an application or virtual good extremely low. Here we look at the long steps Facebook has taken to arrive at this point.
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TOPPS Enters The Virtual Goods Space Through Facebook

Nick O'Neill — Tue, 05 Jan 2010 09:00:08 +0000

TOPPS, the company best known for its line of baseball trading cards, is expanding its product line into the world of digital collectibles via their new Facebook application, “Wacky Digibles”. The application, which reminds me of the old Garbage Pail Kids, uses top commercial artists to create collectible virtual goods that you can share with your friends. As was the case with TOPPS baseball cards, these new digibles are not free.
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