Russia may have topped the medal count for the 2014 Winter Olympic Games, held on its home soil, in Sochi, but when it comes to official Olympic sponsors, Visa took top honors, according to a study by social marketing platform Engagor.
If there’s a company that knows about fraud, it’s Visa (as a preventer, not a practitioner), which released some Facebook statistics that it hopes will help prevent fraud at its Visa Global Security Summit in Washington, D.C., Wednesday morning.
These days, news gets out at an alarming speed. We no longer have to wait for the evening news or the morning paper to find out what’s happening in the world around us. Within seconds of an event unfolding, we not only know what’s happening, but we’ve seen a flood of comments and opinions surrounding the event.
Facebook Director of Small Business Dan Levy announced a milestone of sorts during a small business roundtable in New York: 1 million advertisers have been active on the social network in the past 28 days.
Facebook may have started out as a way for people to connect with their friends, but in the process of becoming the world’s largest social network, it has evolved into the greatest marketing platform on earth. The key to the success of its marketing platform lies within two core elements: the social graph, and reach.
Major sporting events are always pretty popular on Facebook. Until Election Day, Super Bowl XLVI was the most-talked-about event on Facebook, with the San Francisco Giants’ World Series win also on the list. But how do other sports match up on the social network? Buildmuscle.org dug a little deeper to see what kind of power sports have across the social spectrum.
We know that many brands saw rapid gains during the 2012 Olympic Games in London, but how many brands were able to sustain that growth through the 2012 Paralympic Games? Alchemy Social, an Experian company, released a graph showing how popular fan pages attracted more likes through both events.
With the 2012 Summer Olympic Games in London set to start July 27 and run through Aug. 12, watch maker Omega and automaker BMW are doing the best jobs at integrating Facebook into their sponsorship campaigns, while 16 of the top 25 sponsors have not tapped the social network at all, according to a real-time scoreboard presented by Sociagility and Acknowledgement.
This week, W3i is looking for a new ad sales associate for Facebook and social apps.