Viralheat, a Facebook marketing platform, announced Wednesday a way that users can manage their Facebook pages on the go, with an iPhone application. From the app, Viralheat users can access the Viralheat stream, engage with Facebook fans, and publish updates. Page managers can also analyze data for their connected Facebook, Twitter, and LinkedIn accounts.
Viralheat, which allows marketers to track the effectiveness of their Facebook pages, has added a new feature to its media marketing suite — Smart Stream. This new utility lets users customize smart filters to view brand mentions by keyword on Facebook, as well as other social media sites, such as Twitter and Pinterest.