Stuzo, a Facebook Preferred Marketing Developer specializing in engagement, loyalty, and advocacy solutions, announced the additions of a chief technology officer and an executive vice president of client engagement Monday.
One of the most popular early panels at the AllFacebook Marketing Conference in San Francisco Thursday was “Monetizing Facebook Games Through Advertising,” where an expert panel discussed ways that advertisers can connect with gamers — and not annoy them.
Sponsored stories have become prominent when you’re checking Facebook on your computer, but now they’ll show up on your phone, too.
At the tail end of 2011, Atlanta-based shopping mall Atlantic Station had attracted roughly 13,000 likes — not too shabby a showing. But of course, the outlet hungered for a better showing.
Facebook and social ad-management software provider Buddy Media acquired Facebook advertising developer Brighter Option and social commerce and analytics startup Spinback over the past year, but it may find itself on the other side of the table soon.
Facebook and social marketing and engagement platform Vitrue apparently marketed and engaged a giant in the computer hardware and software industry, as Oracle announced Wednesday that it agreed to acquire the company. Terms were not disclosed.
Marketers using the Social Relationship Management platform from Facebook and social enterprise software provider Vitrue can now tie that it with several ad-management platforms, as Vitrue introduced its Media Partner Program.
Facebook marketing platform Vitrue shared some data on brands in its client base that have already made the switch to timeline for pages.