Stuzo, a Facebook Preferred Marketing Developer specializing in engagement, loyalty, and advocacy solutions, announced the additions of a chief technology officer and an executive vice president of client engagement Monday.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Oracle added to its social media portfolio Tuesday, announcing its acquisition of Social Markup Language platform Involver, which follows its addition of Vitrue in May.
One of the most popular early panels at the AllFacebook Marketing Conference in San Francisco Thursday was “Monetizing Facebook Games Through Advertising,” where an expert panel discussed ways that advertisers can connect with gamers — and not annoy them.
Sponsored stories have become prominent when you’re checking Facebook on your computer, but now they’ll show up on your phone, too.
At the tail end of 2011, Atlanta-based shopping mall Atlantic Station had attracted roughly 13,000 likes — not too shabby a showing. But of course, the outlet hungered for a better showing.
Facebook and social ad-management software provider Buddy Media acquired Facebook advertising developer Brighter Option and social commerce and analytics startup Spinback over the past year, but it may find itself on the other side of the table soon.
Facebook and social marketing and engagement platform Vitrue apparently marketed and engaged a giant in the computer hardware and software industry, as Oracle announced Wednesday that it agreed to acquire the company. Terms were not disclosed.
Marketers using the Social Relationship Management platform from Facebook and social enterprise software provider Vitrue can now tie that it with several ad-management platforms, as Vitrue introduced its Media Partner Program.
Vitrue, a marketing platform for Facebook and other social networks, is doing some marketing of its own with the launch of its Love campaign and its tag line, “Like can never replace Love.”
Facebook marketing platform Vitrue shared some data on brands in its client base that have already made the switch to timeline for pages.
