Today’s Facebook Marketing Conference included presentations of timeline for pages, the Reach Generator, ads on mobile devices, real-time page insights, logoff page ads. Here’s what top executives are saying about these topics.
The year 2011 was kind to Facebook marketing platforms Buddy Media and Vitrue, as the two companies boasted of record financial results.
Maintaining a presence on Facebook has become a necessity for marketers, rather than an optional or extra activity. And the importance of the social network for brands has led to a flood of companies that develop Facebook brand pages.
While you might not be able to claim a real-life tax deduction for a single toy donation, buying at least 6,500 toys might do the trick. That’s what TurboTax plans to donate to needy kids if enough people play the company’s Facebook game created by Virtue.
It was all fun and games in the battle between Facebook and Google Plus until the leading page creators got involved.
Reaching the 350 million people who access Facebook via mobile devices requires a different posting style than what you might do to reach people at their desktops.
The vendor responsible for Jesus Daily’s page software offers us three lessons in engagement.
Use third-party posting applications at your own risk.
Not all applications get equal treatment from Facebook, at least not when it comes to placement in the news feed.
Social marketing platform Vitrue is overhauling its social relationship management offering, which streamlines marketing efforts on social networks including Facebook, Twitter, and YouTube.