Facebook continues to wage war with the call features of cell phones by introducing VoIP (voice-over-Internet-protocol) and voice features. This time, the social network’s latest update to the Messenger application for Android includes free calling for Canadian users. With this update, Facebook also introduced deeper group messaging options.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Facebook is integrating voice messaging more and more on its mobile applications. After offering it on both Android and iOS versions of its Messenger app, the social network installed it on the newest update of the Android native app. However, it’s only available for private messages. A new app, GroupVox, brings voice messaging to Facebook groups and events.
Facebook has been constantly tweaking its mobile applications, but the newest change may be one of the biggest additions — voice messaging. The social network released updates to its stand-alone Messenger apps for iOS and Android Thursday that include the ability to send voice messages. Facebook also announced that it is testing voice over internet protocol (VoIP) within the iOS version of Messenger — but only for Canadian users.
It seems like you can do pretty much anything through Facebook — register to vote, discover a new playlist, find out which of your friends is in a complicated relationship — except hold a verbal conversation. Wondervoice for Facebook is here to fix that. The new voice-activated iOS application allows users to listen to their news feeds and music their friends are sharing, as well as post status updates, all without lifting a finger.
Just like with any conversation, the way to really get through to someone isn’t to keep talking and talking, it’s to listen. For companies figuring out how to engage with their fan base on Facebook, listening is the key to success, according to an expert panel at the AllFacebook Marketing Conference in San Francisco (which wraps up Friday).
