Facebook is now a mobile company, but it’s neglecting the most valuable part of mobile marketing: the inbound phone call. In its third-quarter-2014 earnings statement, Facebook reported that two-thirds of the company’s ad revenues came from mobile, compared with less than one-half of the company’s ad revenues at this time last year. It’s no surprise that chief operating officer Sheryl Sandberg emphasized Facebook’s dedication to “capitalizing on mobile,” referencing the relaunch of its ad solution, Atlas, and plans to invest in other cross-platform advertising technology.
Voice and messaging may be coming to more applications on Facebook and elsewhere on the mobile Web as cloud communications provider Twilio announced at its third annual TwilioCon in San Francisco that it updated its Cloud Code Module for Facebook-owned cloud-app platform Parse with an eye toward enabling developers to move in that direction.
Facebook’s war against the calling feature of mobile phones continues. TechCrunch reported Thursday that the Android Messenger application is getting an update with the ability to call friends using voice over Internet protocol. This will roll out gradually to U.S. users, so Facebook Messenger on Android users may not have it immediately. People with Facebook Home can also use VoIP to call friends, without eating into their minutes.
Voice-over-Internet-protocol calling has made its way across the pond for Facebook Messenger users, as the social network updated its iOS version of the app in the U.K. to allow users there to make free VoIP calls.
Facebook continues to wage war with the call features of cell phones by introducing VoIP (voice-over-Internet-protocol) and voice features. This time, the social network’s latest update to the Messenger application for Android includes free calling for Canadian users. With this update, Facebook also introduced deeper group messaging options.
Ever since studies showed that the average Facebook page’s posts reach an average of 16 percent of fans, many marketers (as well as Dallas Mavericks owner Mark Cuban and actor George Takei) have been quite unhappy with the social network, feeling that they’re being pinched for advertising. But what if there was a way for Facebook to let pages reach most of their fans, yet still make money? A writer for The Next Web came up with some ideas that Facebook could use to gain some revenue while getting back into the good graces of those who manage pages.
Facebook is integrating voice messaging more and more on its mobile applications. After offering it on both Android and iOS versions of its Messenger app, the social network installed it on the newest update of the Android native app. However, it’s only available for private messages. A new app, GroupVox, brings voice messaging to Facebook groups and events.
Facebook has been constantly tweaking its mobile applications, but the newest change may be one of the biggest additions — voice messaging. The social network released updates to its stand-alone Messenger apps for iOS and Android Thursday that include the ability to send voice messages. Facebook also announced that it is testing voice over internet protocol (VoIP) within the iOS version of Messenger — but only for Canadian users.
Internet-telephony platform Vox.io said it will launch a new version of its service that will allow users to chat with their Facebook friends from within its interface.
SpeechTrans will soon allow Facebook users to be able to chat with each other in up to nine different ones, with automatic translations. The translation software is powered by Nuance, the makers of Dragon Naturally Speaking speech recognition software.