VOIP

Why Facebook Needs to Focus on the Phone Call

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Facebook is now a mobile company, but it’s neglecting the most valuable part of mobile marketing: the inbound phone call. In its third-quarter-2014 earnings statement, Facebook reported that two-thirds of the company’s ad revenues came from mobile, compared with less than one-half of the company’s ad revenues at this time last year. It’s no surprise that chief operating officer Sheryl Sandberg emphasized Facebook’s dedication to “capitalizing on mobile,” referencing the relaunch of its ad solution, Atlas, and plans to invest in other cross-platform advertising technology.

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Android’s Facebook Messenger App Gets VoIP Calling

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Facebook’s war against the calling feature of mobile phones continues. TechCrunch reported Thursday that the Android Messenger application is getting an update with the ability to call friends using voice over Internet protocol. This will roll out gradually to U.S. users, so Facebook Messenger on Android users may not have it immediately. People with Facebook Home can also use VoIP to call friends, without eating into their minutes.

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How Can Facebook Monetize While Expanding Pages’ Reach?

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Ever since studies showed that the average Facebook page’s posts reach an average of 16 percent of fans, many marketers (as well as Dallas Mavericks owner Mark Cuban and actor George Takei) have been quite unhappy with the social network, feeling that they’re being pinched for advertising. But what if there was a way for Facebook to let pages reach most of their fans, yet still make money? A writer for The Next Web came up with some ideas that Facebook could use to gain some revenue while getting back into the good graces of those who manage pages.

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Facebook Adds Voice To Android, IOS Messenger Apps

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Facebook has been constantly tweaking its mobile applications, but the newest change may be one of the biggest additions — voice messaging. The social network released updates to its stand-alone Messenger apps for iOS and Android Thursday that include the ability to send voice messages. Facebook also announced that it is testing voice over internet protocol (VoIP) within the iOS version of Messenger — but only for Canadian users.

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