Social media agency Pandemic Labs created its own take on Facebook analytics from scratch, resulting in Watchtower, a comprehensive tool that allows page administrators to analyze their pages, as well as those of their competitors.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Unlike General Motors, many automotive brands have been supportive of marketing via Facebook, and it shows. New statistics from social benchmarking platform Unmetric show that Audi and Mercedes Benz USA have been two of the most effective automotive companies on Facebook, while Infiniti is the fastest-growing car company on the social network.
How did running TV ads during CBS’ broadcast of Super Bowl XLVII affect brands’ like totals for their Facebook pages? Social marketing solutions provider SocialCode found that brands that advertised during the big game saw Facebook fan increases 2.7 times higher than non-advertisers, when compared with previous fan growth.
Facebook Preferred Marketing Developer OpenGraphy started the engine on a new Facebook application for automaker Volkswagen in Belgium, with the social network’s open graph actions providing the fuel.
