VPPA

Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Senate Approves Act To Let Netflix Share U.S. Data With Facebook

netflix

Not long after the U.S. House of Representatives approved changes to a bill that would let video-rental services such as Netflix share viewer data (with their consent) to sites such as Facebook, the Senate gave its blessing, too. This means that soon, Netflix users will be able to share their movie histories with Facebook, much like music listeners do through applications such as SoundCloud, Songza, and Spotify.

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U.S. House Passes Bill To Simplify Sharing Between Facebook, Netflix

netflix

Because of a law passed in 1988, U.S. Facebook users have been unable to share their Netflix viewing data — much like they do for Spotify or other applications that utilize open graph technology. However, the U.S. House of Representatives passed legislation recently to change this, allowing video-rental companies to get consent from their customers to share their preferences online.

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