Walmart remained the top brand on Facebook in the U.S. for August, with nearly 31 million local fans, while Disney was the top media company in that category, and Sprint was tops on the Socially Devoted list, which analyzes companies in terms of responses to questions on Facebook and Twitter, as well as response times, according to the latest report from social media analytics platform Socialbakers.
The National Football League’s New York Giants and New York Jets may share MetLife Stadium in East Rutherford, N.J., but there is no love lost between the co-tenants or their fans. As the teams prepare to kick off their annual preseason battle Saturday night, the Facebook Data Science Team examined how the two squads and their supporters match up on the social network.
Mistakes happen. Facebook users who are also page administrators often erroneously post content intended for their personal profiles to the pages they work on. However, when the page where a status update unintentionally appears has more than 30 million likes, the gaffe tends to draw more attention.
Facebook is in some great company right now, with Amazon, eBay, and Yahoo, on the Fortune 500 list. Fortune announced that the social network cracked the prestigious list for the first time, coming in at No. 482 — 12 spots ahead of Yahoo.
One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”
On Sunday, the San Francisco 49ers and Baltimore Ravens will meet in New Orleans for Super Bowl XLVII — a topic already hugely popular on Facebook. The 49ers, led by quarterback Colin Kaepernick, are the most-talked-about team on the social network by far. However, the two fan bases have a few things in common on Facebook.
Facebook Chief Operating Officer Sheryl Sandberg used some of her time during the social network’s fourth-quarter earnings call Wednesday to offer statistics and specific examples in support of the company’s advertising growth.
The sentiment on Wall Street following Facebook’s fourth-quarter earnings call Wednesday was more negative than positive, with many analysts pointing to the social network’s staggering spending forecast for 2013 in lowering their ratings.
Facebook Co-Founder and CEO Mark Zuckerberg has said ad nauseum that the social network is becoming a mobile company. It appears that the statement has finally come true. As announced during Wednesday’s fourth-quarter earnings report, Facebook now has more people accessing the site via phones and tablets than via desktop. Zuckerberg said (but did not elaborate) during the earnings call that the company is developing mobile-first projects that will make the experience better for both users and advertisers.