WalMart - AllFacebook

Facebook Joins Fortune 500

Justin Lafferty — Mon, 06 May 2013 15:31:35 +0000

Facebook is in some great company right now, with Amazon, eBay, and Yahoo, on the Fortune 500 list. Fortune announced that the social network cracked the prestigious list for the first time, coming in at No. 482 — 12 spots ahead of Yahoo.

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STUDY: What Do Millennials Like On Facebook?

Justin Lafferty — Wed, 10 Apr 2013 14:14:05 +0000

One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”

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The AllFacebook Guide To Super Bowl XLVII

Justin Lafferty — Thu, 31 Jan 2013 14:34:58 +0000

On Sunday, the San Francisco 49ers and Baltimore Ravens will meet in New Orleans for Super Bowl XLVII — a topic already hugely popular on Facebook. The 49ers, led by quarterback Colin Kaepernick, are the most-talked-about team on the social network by far. However, the two fan bases have a few things in common on Facebook.

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Facebook COO Sheryl Sandberg Uses 4Q Earnings Call To Tout Advertising Success Stories

David Cohen — Thu, 31 Jan 2013 13:15:58 +0000

Facebook Chief Operating Officer Sheryl Sandberg used some of her time during the social network’s fourth-quarter earnings call Wednesday to offer statistics and specific examples in support of the company’s advertising growth.

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Wall Street Lukewarm At Best After Facebook’s Fourth-Quarter Earnings Call

David Cohen — Thu, 31 Jan 2013 11:25:20 +0000

The sentiment on Wall Street following Facebook’s fourth-quarter earnings call Wednesday was more negative than positive, with many analysts pointing to the social network’s staggering spending forecast for 2013 in lowering their ratings.

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Facebook: The Mobile Network

Justin Lafferty — Wed, 30 Jan 2013 19:33:55 +0000

Facebook Co-Founder and CEO Mark Zuckerberg has said ad nauseum that the social network is becoming a mobile company. It appears that the statement has finally come true. As announced during Wednesday’s fourth-quarter earnings report, Facebook now has more people accessing the site via phones and tablets than via desktop. Zuckerberg said (but did not elaborate) during the earnings call that the company is developing mobile-first projects that will make the experience better for both users and advertisers.

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Has Facebook Made Enough Progress In Mobile Monetization?

Justin Lafferty — Tue, 29 Jan 2013 19:36:28 +0000

The main knock against Facebook in financial circles has been its inability to prove that it can be a solid buy for investors, especially in the way of mobile monetization. However, stock analysis firm Trefis thinks that Facebook has done enough in this field, and should be able to share a positive outlook in its fourth-quarter earnings call Wednesday.

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Call Button: An Answer To Facebook’s Mobile Ad Woes?

Justin Lafferty — Wed, 23 Jan 2013 15:54:56 +0000

Ever since Facebook went public last year, the company has been looking for ways to monetize, especially on mobile. Jason Spievak, CEO of RingRevenue, has an idea that could be a game-changer for businesses (especially local ones) on Facebook — a call button on mobile ads. If customers have questions or want to make purchases based off ads they see on their mobile news feeds, they can contact businesses with one touch.

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J.P. Morgan Analyst Doug Anmuth Reverses Course On Facebook Outlook

David Cohen — Wed, 02 Jan 2013 11:36:44 +0000

Facebook got its first good news from Wall Street in 2013, as J.P. Morgan Analyst Doug Anmuth wrote in a research note that he was “incrementally positive” about the social network’s stock.

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Walmart Biltzed Facebook Mobile News Feed During Black Friday, Cyber Monday

David Cohen — Mon, 17 Dec 2012 14:26:50 +0000

Facebook users who noticed an unusually strong presence by retail giant Walmart on their mobile news feeds over the Thanksgiving holiday weekend, including Black Friday and through Cyber Monday, weren’t imagining things: The Wall Street Journal reported that over a 72-hour period, Facebook and Walmart rolled out the largest mobile campaign in the retailer’s history, consisting of 50 million ads on the social network.

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Black Friday Influenced Most Popular U.S. Facebook Pages Of November

Justin Lafferty — Wed, 12 Dec 2012 19:01:23 +0000

If you’ve been following any of AllFacebook’s posts about Black Friday, holiday shopping, and Facebook, it’s probably no surprise to you that Walmart was the most popular U.S. page on Facebook in November, according to new stats from Socialbakers. Walmart also posted one of the most engaging photos.

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Facebook Sponsored Stories Can Harbor Suspicious Likes

Justin Lafferty — Tue, 11 Dec 2012 18:19:11 +0000

Facebook users have been seeing more sponsored stories in their mobile and desktop news feeds, saying, “(Friend) likes (brand).” But as a report on ReadWrite notes, several users have seen their names (or those of their friends) attached to pages they haven’t liked.

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INFOGRAPHIC: Walmart, IPhone, And The Hottest Holiday Tech Trends On Facebook

Justin Lafferty — Mon, 10 Dec 2012 13:28:15 +0000

Walmart was the most-talked-about brand on Facebook over Black Friday and Cyber Monday, and it appears that the major retailer has carried that momentum through the holiday season. According to an infographic from Compass Labs, Walmart is again one of the most popular Facebook brands, with the iPhone and Xbox 360 among the biggest tech gifts.

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Walmart, Toys “R” Us Saw Biggest Facebook Gains On Black Friday, Cyber Monday

Justin Lafferty — Fri, 30 Nov 2012 13:26:19 +0000

As millions of people opened their wallets last weekend for Black Friday and Cyber Monday deals, brands’ Facebook pages also experienced success. Walmart, which was bombarded on Facebook with criticism for opening at 8 p.m. on Thanksgiving, was actually the most successful brand on the social network during the two shopping days, according to Socialbakers. Amazon, Macy’s, and Toys “R” Us also earned kudos for fan growth and engagement.

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What Can Small Businesses Learn From Big Brands On Facebook?

Justin Lafferty — Mon, 26 Nov 2012 15:53:30 +0000

Even if your business doesn’t have the marketing budget of brands such as Taco Bell, Zappos, and Walmart, you can still make an impression on Facebook by studying their tactics for success. Mike Maghsoudi, co-founder of PostRocket, pointed out the things that five brands have done that can be repeated by smaller brands looking to connect with users.

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