Facebook has been trying to give users options for social commerce, such as proposing a “want” feature. Chirpify took it one step further. The social commerce platform recently teamed up with country singer Tim McGraw for an interesting promotion. Facebook users who already have Chirpify accounts were able to purchase McGraw’s newest album simply by commenting, “buy.”
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Facebook launched the second phase of its test of the Collections feature Wednesday, adding some new retail partners to the mix and testing five open graph actions: want, save, add, collect, and wishlist.
Facebook struck back in a lawsuit over its want button filed by Farmington Hills, Mich.-based CVG-SAB, which claimed that it holds patents and trademarks for its own Want Button product, launched in September 2010.
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Facebook will leave the pinning to Pinterest for a short while, as the Collections feature it began testing earlier this month is on hold temporarily, presumably so that the social network can optimize the feature for mobile.
Do you want to play around with Facebook’s want button? Not every user of the social network can. In addition to a want button, Facebook is also testing a collect button, and another like button designed specifically for products.
How many times have you seen a brand share an image of something that you’d like to buy? Facebook is taking a step toward closing that loop with Collections, allowing users to not only like, but collect, want, or buy products that brands share through images on the social network.
Facebook is reportedly working on its own want button, and there are third-party outfits offering their takes on open graph actions, such as the developer that calls itself Want, but Want Technologies may have just raised the bar with its introduction of Facebook notifications that can be used by retailers to communicate directly with potential customers who have expressed interest in their products.
The newest installment of the Paranormal Activity horror movie series is coming to a city near you — all you have to do is want it. Using the want it feature on Paranormal Activity 4‘s Facebook page, users can vote to have their city be one of the 25 to earn advanced screenings for the film, which opens in October.
Facebook is expanding well beyond the like button. First, there were reports of a want button. Now, multiple sources say that Facebook is launching a save for later option that would allow users to save their favorite posts for reading at a more opportune time.
