Facebook has been trying to give users options for social commerce, such as proposing a “want” feature. Chirpify took it one step further. The social commerce platform recently teamed up with country singer Tim McGraw for an interesting promotion. Facebook users who already have Chirpify accounts were able to purchase McGraw’s newest album simply by commenting, “buy.”
Facebook struck back in a lawsuit over its want button filed by Farmington Hills, Mich.-based CVG-SAB, which claimed that it holds patents and trademarks for its own Want Button product, launched in September 2010.
Looking for an attractive incentive to coax Facebook users to check in to your business? How does free Wi-Fi sound?
Developer Tom Waddington might want to add “code sleuth” to his title: After discovering references to the Facebook want button and potential social commerce initiatives within the social network’s code, Waddington has now unearthed references to promotions within Facebook messages.
Do you want to play around with Facebook’s want button? Not every user of the social network can. In addition to a want button, Facebook is also testing a collect button, and another like button designed specifically for products.
Facebook is reportedly working on its own want button, and there are third-party outfits offering their takes on open graph actions, such as the developer that calls itself Want, but Want Technologies may have just raised the bar with its introduction of Facebook notifications that can be used by retailers to communicate directly with potential customers who have expressed interest in their products.
Facebook is expanding well beyond the like button. First, there were reports of a want button. Now, multiple sources say that Facebook is launching a save for later option that would allow users to save their favorite posts for reading at a more opportune time.
Tom Waddington has been quite the busy developer, discovering references to social commerce within Facebook’s code, as well as an XFBML tag for a want button. And now, the look of the want button has been updated.