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Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!

Facebook’s Strategy: Growth In Desktop, Core, Mid-Core Games

SeanRyanGDC

Facebook has a sizable share of the games market, but it wants more. Most of the people who pay for games on Facebook are casual gamers, with titles such as King.com’s Candy Crush Saga at the forefront. But as Sean Ryan (pictured), Facebook’s director of games partnerships, discussed at the Game Developers Conference Tuesday in San Francisco, the company wants to become a bigger player in the games market through more action and console-like games.

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Facebook Disabled Website At HQ, Prompting Employees To Use Mobile

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Facebook has been big on dogfooding its employees, and it appears the latest round came when the company shut off its website internally, forcing employees to only use their mobile applications. Facebook Product Manager Josh Williams, formerly CEO of Gowalla, told attendees at South by Southwest that Facebook blocked some employees’ access to Facebook.com at the campus for a while in an effort to get them to communicate using the native mobile apps.

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Advertisers: Facebook Still Not As Important As The Rest Of The Internet

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Despite some major companies throwing their support behind advertising on Facebook, several advertisers still feel that the social network pales in comparison to the rest of the Web. According to a new study from social marketing firm 33Across, more than 70 percent of advertisers polled said they preferred to spend more than 80 percent of their focus on the rest of the Web, instead of Facebook.

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