Facebook has a sizable share of the games market, but it wants more. Most of the people who pay for games on Facebook are casual gamers, with titles such as King.com’s Candy Crush Saga at the forefront. But as Sean Ryan (pictured), Facebook’s director of games partnerships, discussed at the Game Developers Conference Tuesday in San Francisco, the company wants to become a bigger player in the games market through more action and console-like games.
Facebook has been big on dogfooding its employees, and it appears the latest round came when the company shut off its website internally, forcing employees to only use their mobile applications. Facebook Product Manager Josh Williams, formerly CEO of Gowalla, told attendees at South by Southwest that Facebook blocked some employees’ access to Facebook.com at the campus for a while in an effort to get them to communicate using the native mobile apps.
Sports fans are all over Facebook — cheering through status updates, sharing content from team and athlete fan pages. SportStream, which announced this week it has added Facebook integration, taps into that spirit with an application that curates trusted and engaging content for sports fans from all over the social network.
Just how much influence does Facebook wield over the Web? According to a study by Zyxt Labs, a lot. The Seattle-based lab studied roughly 1.3 billion URLs via Common Crawl and found that 22 percent of them reference Facebook.
Despite some major companies throwing their support behind advertising on Facebook, several advertisers still feel that the social network pales in comparison to the rest of the Web. According to a new study from social marketing firm 33Across, more than 70 percent of advertisers polled said they preferred to spend more than 80 percent of their focus on the rest of the Web, instead of Facebook.
Facebook enjoyed 162 million unique U.S. visitors during July. This marks the second month in a row of record high traffic.