Webinars - AllFacebook

Marketo’s Jason Miller On Facebook For B2B: Why So Serious?

Dennis Yu — Mon, 13 May 2013 12:10:01 +0000

Dennis Yu, CEO of BlitzMetrics, will speak at the AllFacebook Marketing Conference June 5 in San Francisco.

We caught up with Jason Miller, Marketo’s social media strategist, at the Marketo Summit Conference to talk Facebook business-to-business marketing and spill his best tips to drive leads.

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Facebook To Debut Business-Targeted Webinars

David Cohen — Tue, 08 May 2012 15:52:16 +0000

Facebook announced an initiative to aid its small and midsized business users via two separate series of webinars on its Facebook Marketing Classroom page.

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Facebook Mobile Sponsored Stories Template: Wildfire

David Cohen — Wed, 29 Feb 2012 16:21:07 +0000

Social media marketing software provider Wildfire announced the release of new design templates to take advantage of Facebook’s addition of sponsored stories for mobile, as well as a free webinar about the launch of timeline for pages.

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Webinar Will Address Brand Building On Facebook

David Cohen — Fri, 06 Jan 2012 13:58:56 +0000

The event will take place Thursday, Jan. 12, at 11 a.m. Eastern Time, hosted by comScore Chief Marketing Officer and Executive Vice President Linda Abraham and Buddy Media Chief Executive Officer Michael Lazerow.

The topics Abraham and Lazerow plan to address include:

Planning, designing, and executing effective social media strategies;
Understanding who your social audience is, demographics and beyond;
Measuring the performance of your social media;
Best practices from competitive brands within the social landscape; and
Quantifying the impact of earned media using meaningful social media metrics.

Abraham said in an email announcing the webinar:

Currently, social networking accounts for 19 percent of time spent online globally. Four out of every five people who have access to the Internet across the world use social networks in some form, many several times per day, some on multiple devices.

With social networking being such a pervasive and integral part of the online experience, penetrating all aspects of consumers’ lives, it is vital for marketers to understand how their audience is reached through social networking and maximize the value of their social marketing strategies.

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