Websites - AllFacebook

Exai Website Creator Turns Facebook Pages Into Websites, Mobile Sites

David Cohen — Tue, 18 Dec 2012 11:10:30 +0000

Wouldn’t it be great if you could convert your Facebook page into a fully functional website and mobile site? Now you can, using Exai Website Creator, a new Facebook application from Tel Aviv, Israel-based website-creation-tool provider Exai, which launched Tuesday.

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Report: Facebook Pages More Effective Than Websites

David Cohen — Mon, 24 Sep 2012 16:41:16 +0000

Who needs a website when you can have a Facebook page? A recent survey by market-research firm Lab42 found that 50 percent of the 1,000 social media users who were polled believe Facebook pages are more useful than brands’ websites, and 82 percent feel that pages are good places to interact with brands.

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Facebook App Linkster Taps Data On Shares

David Cohen — Mon, 30 Jul 2012 11:18:31 +0000

The team behind affinity marketing provider Likester turned their attention to links — as well as websites, articles, and videos — with the release of new Facebook application Linkster.

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BandPage Moves Beyond Facebook To Musicians’ Websites, Blogs

David Cohen — Tue, 24 Jul 2012 16:40:12 +0000

Facebook musician-targeted application BandPage launched online hub BandPage Everywhere and six BandPage Extensions widgets to help its users ensure that all of their online properties stay in tune.

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The Most Common Facebook Privacy Mistakes Of All Time

Guest Blogger — Tue, 10 Apr 2012 13:46:53 +0000

Facebook has become a commonly used resource for acquaintances, employers or potential customers to find out more about you. continued…

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INFOGRAPHIC: Facebook Plugins Boost Retail Sales

David Cohen — Wed, 21 Mar 2012 12:59:46 +0000

Online marketing outfit Monetate urged retailers to allow shoppers to log in via Facebook and other social networks, rather than requiring them to create guest accounts.

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Samsonite Contest Travels Facebook Globe In 80 Clicks

Jackie Cohen — Tue, 06 Mar 2012 12:27:40 +0000

Samsonite launched a clever contest and application using Facebook’s plugins on the luggage brand’s website, called Around the World in 80 Clicks.

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Facebook Tests Modifications Of Plugin For Sharing Links

Jackie Cohen — Wed, 08 Feb 2012 14:07:55 +0000

Facebook appears to be testing subtle variations of its plugin for websites to let readers share links on the social network.

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Why Is Facebook Punishing Highly Engaging Brands?

Guest Blogger — Mon, 26 Sep 2011 12:24:14 +0000

The new Facebook news feed has practically erased from users’ homepages all brands that don’t buy advertising.

Check it out for yourself: Scroll through all of the posts on your feed. Do you see any brand posts?

Most likely, you will not see one single post from any brand you’ve liked — even a brand that you have interacted with regularly over the past 18 months!

Facebook has apparently decided that any brand relationship – - engaging or not, regardless of your past behavior — is not desirable in the news feed.

This has completely eliminated Facebook as a source of traffic for my website, Unicorn Booty, which provides news aimed at the lesbian, gay, bisexual and transgendered communities.

It used to be the number one source — to the sum of 10,000 to 20,000 visitors a day — and now it’s barely even registering.

We have worked so hard for our 65,000 Facebook likes, and our page was seeing an average of 800 daily interactions (likes and comments) on our posts.

Now, with the updated news feed algorithm, we are seeing that number halved.

We have spent 18 months nurturing and cultivating our community on Facebook by creating memorable, compelling and ultimately shareable content on the social network.

Our hard work has paid off with an extremely active community that treasures our posts and looks forward to each and every one.

In fact, when we do not post on our regular schedule — around ten posts per day, our community always asks, “Where have you been?”

So, rather than being prized by Facebook, why are they punishing us — a brand that has taken the time and consideration to cultivate and nourish a thriving Facebook community — by removing our updates from our engaged fans’ news feeds?

These people love our content, and have opted to receive it in their feeds.

And while I understand Facebook’s desire to heed user discontent with marketing messages in their feeds, the company should also respect the desire for relevant content served to them in the format and place of their choice.

And what about all of us who’ve spent chunks of their marketing budgets building these communities?

Facebook is biting the hand that feeds them not only money, but content.

We are the people that add value to the social network. We are already fueling Facebook as a content consumption destination. We are a brand that people have a relationship with.

We are a brand that people want to see in their news feed. Why deny that to people? Why deny that to us?

We have followed the rules, and built a thriving community on your platform, and you have pulled the rug out from beneath us.

It’s not fair, and it’s also not what your users want. Punish the unengaging brand pages, the ones that are clearly misunderstanding the platform — and reward the brands that are making Facebook an even more powerful content consumption platform.

Facebook, what say you?

Guest writer Nick Vivion is co-founder of Unicorn Booty.

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Is StumbleUpon Referring More Traffic Than Facebook?

Jackie Cohen — Wed, 06 Jul 2011 10:46:22 +0000

StumbleUpon has modestly overtaken Facebook in sending traffic to U.S. websites during the past month, but not globally.
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How To Use Facebook's Like Plugin On Your Website

Kate Evans — Wed, 13 Apr 2011 09:00:08 +0000

Facebook’s like button shows up on hundreds of thousands of websites, and more add them every day. Fortunately, the recent redesign of the icon doesn’t require you to change anything that you’ve already installed.
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