In the early days of Facebook marketing, page administrators were obsessed with obtaining likes, and that focus has now shifted to engagement. But for those who use Facebook as a sales platform, there are several ways to track success. At the Webtrends Engage conference Wednesday in San Francisco, Facebook Head of Measurement Platforms and Standards Sean Bruich discussed the paradigm shift as companies move from traditional marketing to digital marketing.
Webtrends, a digital marketing firm, has been stepping up its Facebook services over the past couple of years, and the results have been evident. In the past year, Webtrends has seen 153 percent growth in usage of its Facebook analytics. The product Webtrends formally announced Tuesday at its Engage conference in San Francisco — Webtrends Streams — helps marketers see customer behavior as it happens.
Cloud-based self-serve social marketing platform Shoutlet Tuesday released Shoutlet 6.0, a major update with new features including tools for social ads, social analytics, social contests, and social listening.
Social-media-management platform HootSuite announced an integration with analytics outfit Webtrends that will enable HootSuite Enterprise and Webtrends Analytics On-Demand clients to automatically generate reports illustrating the connections between social media metrics and website conversion statistics.
Justin Kistner, social director at Facebook preferred marketing developer Webtrends, offered an interesting take on Facebook’s initial public offering and how it can eliminate its potential revenue shortfall.
Our series of question-and-answer posts about Facebook’s preferred marketing developer program continues with Justin Kistner, director of social products at Webtrends, discussing the company’s analytics offerings.
Media, online commerce and travel have the strongest click-through rates on Facebook, while the opposite is true for health care, technology, events and grocery stores.
Facebook has an upgraded page insights application programming interface that includes a nifty metric called people talking about this. This new API is already in new apps from at least three vendors: Context Optional, Wildfire and Webtrends. More of them will come out soon.
Facebook’s f8 developer conference got mentioned 116,465 times by the news media and consumers posting online this week.
Webtrends has bought Transpond, an application publishing tool for Facebook and smart phones, in a private deal.