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<title>Webtrends - AllFacebook</title>
<link>http://allfacebook.com</link>
<description>The Unofficial Facebook Blog - Facebook News, Facebook Marketing, Facebook Business, and More!</description>
<copyright>Copyright 2013</copyright>
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<item>
<title>Facebook&#8217;s Sean Bruich On The Importance Of Measurement In The Digital Age</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2013/01/bruich.jpeg"><img class="alignright size-full wp-image-109675" style="margin: 10px;" title="bruich" src="http://allfacebook.com/files/2013/01/bruich.jpeg" alt="" width="180" height="180" /></a>In the early days of Facebook marketing, page administrators were obsessed <a href="http://allfacebook.com/how-we-got-to-40310-facebook-fans-in-4-days_b15100" target="_blank">with obtaining likes</a>, and that focus has now shifted to engagement. But for those who use Facebook as a sales platform, there are several ways to track success. At the <a href="http://engage.webtrends.com/schedule/" target="_blank">Webtrends Engage</a> conference Wednesday in San Francisco, Facebook Head of Measurement Platforms and Standards Sean Bruich discussed the paradigm shift as companies move from traditional marketing to digital marketing.</p>
<p> <a href="http://allfacebook.com/facebook-sean-bruich-webtrends-engage_b109673#more-109673" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Justin Lafferty</dc:creator>
<comments>http://allfacebook.com/facebook-sean-bruich-webtrends-engage_b109673#disqus_thread</comments>
<link>http://allfacebook.com/facebook-sean-bruich-webtrends-engage_b109673</link>
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		<category><![CDATA[News]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Click-Through Rates]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Datalogix]]></category>
		<category><![CDATA[Engage]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Facebook advertising]]></category>
		<category><![CDATA[Impressions]]></category>
		<category><![CDATA[Likes]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Nielsen NetEffect]]></category>
		<category><![CDATA[Return On Investment]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Sean Bruich]]></category>
		<category><![CDATA[Webtrends]]></category>
		<category><![CDATA[Webtrends Engage]]></category>
<pubDate>Wed, 30 Jan 2013 13:36:12 +0000</pubDate>
  
	<media:content url="http://allfacebook.com/files/2013/01/bruich.jpeg" width="290" height="140" medium="image" />
</item>
<item>
<title>Webtrends Deepens Facebook Marketing Offerings</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2013/01/webtrendslogo.jpeg"><img class="alignright size-full wp-image-109584" style="margin: 10px;" title="webtrendslogo" src="http://allfacebook.com/files/2013/01/webtrendslogo.jpeg" alt="" width="180" height="180" /></a><a href="http://allfacebook.com/webtrends-infographic-newsfeed-ads_b88958" target="_blank">Webtrends</a>, a digital marketing firm, has been stepping up its Facebook services over the past couple of years, and the results have been evident. In the past year, Webtrends has seen 153 percent growth in usage of its Facebook analytics. The product <a href="http://allfacebook.com/facebook-webtrends_b86800" target="_blank">Webtrends</a> formally announced Tuesday at its Engage conference in San Francisco — <a href="http://webtrends.com/solutions/digital-measurement/streams" target="_blank">Webtrends Streams</a> — helps marketers see customer behavior as it happens.</p>
<p> <a href="http://allfacebook.com/webtrends-streams-facebook_b109582#more-109582" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Justin Lafferty</dc:creator>
<comments>http://allfacebook.com/webtrends-streams-facebook_b109582#disqus_thread</comments>
<link>http://allfacebook.com/webtrends-streams-facebook_b109582</link>
<guid isPermaLink="false">http://allfacebook.com/?p=109582</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Alex Yoder]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Applications]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Conversion Tracking]]></category>
		<category><![CDATA[Engage]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[San Francisco]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Webtrends]]></category>
		<category><![CDATA[Webtrends Engage]]></category>
		<category><![CDATA[Webtrends Streams]]></category>
		<category><![CDATA[Webtrends Today]]></category>
		<category><![CDATA[Youtube]]></category>
<pubDate>Tue, 29 Jan 2013 13:22:52 +0000</pubDate>
  
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</item>
<item>
<title>Shoutlet 6.0 Rolls Out With New Features For Facebook Marketers</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/06/ShoutletLogo.jpg"><img class="alignright size-full wp-image-90925" style="margin-left: 10px; margin-bottom: 10px;" title="ShoutletLogo" src="http://allfacebook.com/files/2012/06/ShoutletLogo.jpg" alt="" width="180" height="180" /></a>Cloud-based self-serve social marketing platform <a title="Self-Serve Facebook Marketing Platform Shoutlet Shouts About $15M Funding Round" href="http://allfacebook.com/shoutlet-funding_b90923" target="_blank">Shoutlet</a> Tuesday released <a title="Shoutlet 6.0" href="http://info.shoutlet.com/Shoutlet-6-Features.html" target="_blank">Shoutlet 6.0</a>, a major update with new features including tools for social ads, social analytics, social contests, and social listening.</p>
<p> <a href="http://allfacebook.com/shoutlet-6-0_b105982#more-105982" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/shoutlet-6-0_b105982#disqus_thread</comments>
<link>http://allfacebook.com/shoutlet-6-0_b105982</link>
<guid isPermaLink="false">http://allfacebook.com/?p=105982</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Contests]]></category>
		<category><![CDATA[Earned Media]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[IBM Digital Analytics]]></category>
		<category><![CDATA[Jason Weaver]]></category>
		<category><![CDATA[Kenshoo Social]]></category>
		<category><![CDATA[Klout]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Omniture]]></category>
		<category><![CDATA[Owned Media]]></category>
		<category><![CDATA[Page Post Ads]]></category>
		<category><![CDATA[Paid Media]]></category>
		<category><![CDATA[Reddit]]></category>
		<category><![CDATA[Shoutlet]]></category>
		<category><![CDATA[Shoutlet 6.0]]></category>
		<category><![CDATA[Social Canvas]]></category>
		<category><![CDATA[Sweepstakes]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Webtrends]]></category>
		<category><![CDATA[Youtube]]></category>
<pubDate>Tue, 04 Dec 2012 12:17:01 +0000</pubDate>
  
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</item>
<item>
<title>HootSuite Announces Integration With Webtrends</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/10/HootSuiteWebtrendsIntegrationLogo.jpg"><img class="alignright size-full wp-image-101072" style="margin-left: 10px; margin-bottom: 10px;" title="HootSuiteWebtrendsIntegrationLogo" src="http://allfacebook.com/files/2012/10/HootSuiteWebtrendsIntegrationLogo.jpg" alt="" width="259" height="150" /></a>Social-media-management platform <a title="Third-Party Facebook-Management Tools Join Forces As HootSuite Acquires Seesmic" href="http://allfacebook.com/hootsuite-acquires-seesmic_b98934" target="_blank">HootSuite</a> announced an <a title="HootSuite Enterprise &amp; Webtrends On-Demand" href="http://library.hootsuite.com/forms/webtrends/" target="_blank">integration</a> with analytics outfit <a title="INFOGRAPHIC: The Potential Of Facebook’s Newsfeed Ads" href="http://allfacebook.com/webtrends-infographic-newsfeed-ads_b88958" target="_blank">Webtrends</a> that will enable HootSuite Enterprise and Webtrends Analytics On-Demand clients to automatically generate reports illustrating the connections between social media metrics and website conversion statistics.</p>
<p><a title="HootSuite" href="http://hootsuite.com/" target="_blank"> </a><a href="http://allfacebook.com/hootsuite-webtrends-integration_b101071#more-101071" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/hootsuite-webtrends-integration_b101071#disqus_thread</comments>
<link>http://allfacebook.com/hootsuite-webtrends-integration_b101071</link>
<guid isPermaLink="false">http://allfacebook.com/?p=101071</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Alex Yoder]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[HootSuite]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ryan Holmes]]></category>
		<category><![CDATA[Time Of Day]]></category>
		<category><![CDATA[Webtrends]]></category>
<pubDate>Tue, 02 Oct 2012 12:26:15 +0000</pubDate>
  
	<media:content url="http://allfacebook.com/files/2012/10/HootSuiteWebtrendsIntegrationLogo.jpg" width="290" height="140" medium="image" />
</item>
<item>
<title>INFOGRAPHIC: The Potential Of Facebook&#8217;s Newsfeed Ads</title>
<description><![CDATA[<p><a href="http://allfacebook.com/files/2012/05/WebtrendsFacebookIPOtentialTeaser.jpg"><img class="alignright size-full wp-image-88959" title="WebtrendsFacebookIPOtentialTeaser" src="http://allfacebook.com/files/2012/05/WebtrendsFacebookIPOtentialTeaser.jpg" alt="" width="150" height="150" /></a>Justin Kistner, social director at Facebook preferred marketing developer <a title="How Webtrends Wears Its Facebook PMD Badges" href="http://allfacebook.com/facebook-webtrends_b86800" target="_blank">Webtrends</a><a href="http://allfacebook.com/facebook-webtrends_b86800"></a>, offered an interesting take on Facebook’s <a title="Facebook Increases IPO Price Range To $34 To $38 Per Share, Adds More Than 50M Shares" href="http://allfacebook.com/ipo-amendment-7_b88888" target="_blank">initial public offering</a> and how it can eliminate its potential <a title="Latest Facebook S-1 Amendment Addresses Mobile Advertising Issues, Employee RSUs" href="http://allfacebook.com/sixth-s-1-amendment_b88442" target="_blank">revenue shortfall</a><a href="http://allfacebook.com/sixth-s-1-amendment_b88442"></a>.</p>
<p> <a href="http://allfacebook.com/webtrends-infographic-newsfeed-ads_b88958#more-88958" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/webtrends-infographic-newsfeed-ads_b88958#disqus_thread</comments>
<link>http://allfacebook.com/webtrends-infographic-newsfeed-ads_b88958</link>
<guid isPermaLink="false">http://allfacebook.com/?p=88958</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Initial Public Offering]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[Justin Kistner]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Newsfeed]]></category>
		<category><![CDATA[Revenue]]></category>
		<category><![CDATA[Webtrends]]></category>
<pubDate>Tue, 15 May 2012 17:17:15 +0000</pubDate>
  
	<media:content url="http://allfacebook.com/files/2012/05/WebtrendsFacebookIPOtentialTeaser.jpg" width="290" height="140" medium="image" />
</item>
<item>
<title>How Webtrends Wears Its Facebook PMD Badges</title>
<description><![CDATA[<p><img class="alignright size-full wp-image-86806" style="margin-left: 10px; margin-bottom: 10px;" title="w" src="http://allfacebook.com/files/2012/04/w.jpg" alt="" width="200" height="360" />Our series of question-and-answer posts about Facebook&#8217;s <a href="http://allfacebook.com/facebook-officially-merges-partner-programs_b86457" target="_blank">preferred marketing developer program</a> continues with Justin Kistner, director of social products at Webtrends, discussing the company&#8217;s analytics offerings. <a href="http://allfacebook.com/facebook-webtrends_b86800#more-86800" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jackie Cohen</dc:creator>
<comments>http://allfacebook.com/facebook-webtrends_b86800#disqus_thread</comments>
<link>http://allfacebook.com/facebook-webtrends_b86800</link>
<guid isPermaLink="false">http://allfacebook.com/?p=86800</guid>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Pages]]></category>
		<category><![CDATA[Preferred Marketing Developer]]></category>
		<category><![CDATA[Webtrends]]></category>
<pubDate>Fri, 20 Apr 2012 15:31:11 +0000</pubDate>
  
	<media:content url="http://allfacebook.com/files/2012/04/w1.jpg" width="290" height="140" medium="image" />
</item>
<item>
<title>How To Get More Clicks On Facebook: Make It Fun</title>
<description><![CDATA[<p><a href="/files/2012/02/GreenMouseClickTeaser.jpg"><img class="alignright size-full wp-image-76162" style="margin-left: 10px; margin-bottom: 10px;" title="GreenMouseClickTeaser" src="/files/2012/02/GreenMouseClickTeaser.jpg" alt="" width="200" height="200" /></a>Media, online commerce and travel have the strongest click-through rates on Facebook, while the opposite is true for health care, technology, events and grocery stores.</p>
<p> <a href="http://allfacebook.com/webtrends-white-paper_b76160#more-76160" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/webtrends-white-paper_b76160#disqus_thread</comments>
<link>http://allfacebook.com/webtrends-white-paper_b76160</link>
<guid isPermaLink="false">http://www.allfacebook.com/?p=76160</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Click-Through Rates]]></category>
		<category><![CDATA[Cost Per Click]]></category>
		<category><![CDATA[EdgeRank]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Sociability Index]]></category>
		<category><![CDATA[Webtrends]]></category>
<pubDate>Wed, 01 Feb 2012 22:39:35 +0000</pubDate>
</item>
<item>
<title>Analytics Firms Incorporate New Facebook Page Insights</title>
<description><![CDATA[<p><img class="alignright size-full wp-image-61362" title="insights" src="/files/2011/10/insights.png" alt="" width="199" height="150" />Facebook has an upgraded page insights application programming interface that includes a nifty metric called &#8220;people talking about this.&#8221;</p>
<p> <a href="http://allfacebook.com/facebook-insights_b61313#more-61313" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>David Cohen</dc:creator>
<comments>http://allfacebook.com/facebook-insights_b61313#disqus_thread</comments>
<link>http://allfacebook.com/facebook-insights_b61313</link>
<guid isPermaLink="false">http://www.allfacebook.com/?p=61313</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Context Optional]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[Facebook Page Insights]]></category>
		<category><![CDATA[People Talking About This]]></category>
		<category><![CDATA[Social Marketing Suite]]></category>
		<category><![CDATA[Viral Reach]]></category>
		<category><![CDATA[Webtrends]]></category>
		<category><![CDATA[Webtrends Hoverstats]]></category>
		<category><![CDATA[Weekly Total Reach]]></category>
		<category><![CDATA[Wildfire]]></category>
<pubDate>Wed, 05 Oct 2011 11:50:16 +0000</pubDate>
</item>
<item>
<title>EXCLUSIVE INFOGRAPHIC: Facebook&#039;s F8 Buzz Metrics</title>
<description><![CDATA[<p>Facebook&#8217;s f8 developer conference <a href="http://www.allfacebook.com/facebook-page-tab-pr-2011-09">got mentioned</a> 116,465 times by the news media and consumers posting online this week.</p>
<p> <a href="http://allfacebook.com/facebooks-f8-buzz_b59898#more-59898" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jackie Cohen</dc:creator>
<comments>http://allfacebook.com/facebooks-f8-buzz_b59898#disqus_thread</comments>
<link>http://allfacebook.com/facebooks-f8-buzz_b59898</link>
<guid isPermaLink="false">http://www.allfacebook.com/?p=59898</guid>
		<category><![CDATA[Infographics]]></category>
		<category><![CDATA[f8]]></category>
		<category><![CDATA[Statistics]]></category>
		<category><![CDATA[Webtrends]]></category>
<pubDate>Fri, 23 Sep 2011 20:04:09 +0000</pubDate>
</item>
<item>
<title>Webtrends Buys Facebook Software Tool Transpond</title>
<description><![CDATA[<p><img src="/files/2010/08/webtrends-logo1.png" alt="Webtrends Logo" title="Webtrends Logo" width="200" height="150" align='right' />Webtrends has bought Transpond, an application publishing tool for Facebook and smart phones, in a private deal.<br />
 <a href="http://allfacebook.com/webtrends-transpond-acquisition_b16938#more-16938" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Caitlin Fitzsimmons</dc:creator>
<comments>http://allfacebook.com/webtrends-transpond-acquisition_b16938#disqus_thread</comments>
<link>http://allfacebook.com/webtrends-transpond-acquisition_b16938</link>
<guid isPermaLink="false">http://www.allfacebook.com/?p=16938</guid>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Webtrends]]></category>
<pubDate>Tue, 10 Aug 2010 16:56:09 +0000</pubDate>
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