Facebook announced that it has been averaging more than 1 billion video views per day since June, with 65 percent of them on mobile, and brands and users that post videos will now be able to see how much of those 1 billion-plus views they were responsible for, as public videos from users and pages will now display view counts.
The debate over the importance of likes on Facebook for brands hinges on several factors, and the take from SocialCode, a Strategic Preferred Marketing Developer, is that brands and agencies must determine whether those likes have “lifetime value” before taking the steps to acquire them.
The partnership between Facebook and social TV analytics specialist SecondSync, announced in late January, bore its first fruit in the form of white paper Watching with Friends, which generated its findings from an analysis of several television shows from September 2013 through January 2014 in the U.S., U.K., and Australia.
Internet.org — the global partnership formed by Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm, and Samsung, with the goal of connecting the two-thirds of the world’s population currently without Internet access — released a white paper Monday on the important role efficiency must play in achieving that goal.
For years, social marketing was largely spurred by brands. But now, a company can’t just push a message on Facebook and expect its fans to buy into it. As social customer engagement platform Get Satisfaction points out in its newest white paper, creating a cohesive network of fans who are willing to talk to each other about the company is the next step for brands to succeed both on Facebook and other social networks.