Facebook is sharpening the precision of the targeting options available for its mobile application ads, allowing developers to target specific devices, rather than simply operating systems and versions.
Students in North Carolina’s Rutherford County School District will be part of a pilot program aimed at bringing them free Wi-Fi as the result of a collaboration between Facebook, the Town of Forest City (where the social network has a data center), Rutherford County Schools, and PANGAEA Internet.
Networking solutions provider D-Link teamed up with Facebook on the D-Link 802.11ac Router with integrated Facebook Wi-Fi, with the aim of allowing small and midsized businesses to offer free Wi-Fi to Facebook users who check in at their locations.
Facebook’s premium video ads are now being offered in seven more countries — Australia, Brazil, Canada, France, Germany, Japan, and the U.K. – and the social network is also rolling out new video metrics for all videos uploaded to Facebook worldwide in its page insights and ads reporting.
Facebook Global Director of Small Business Dan Levy announced last November that the social network had more than 25 million active small business pages, and the latest initiative aimed at strengthening the company’s bond with that explosive market segment took flight last week, when the newly formed Small and Medium Business Council met at Facebook’s headquarters in Menlo Park, Calif.
Facebook video ads have finally arrived, at least for a “select group of advertisers,” as the social network announced the launch of what it is calling premium video ads and what it began testing last December.
Mark Zuckerberg Spotlights Several Internet.org Initiatives During Keynote At 2014 GSMA Mobile World Congress
Facebook Co-Founder and CEO Mark Zuckerberg discussed several developments from the Internet.org global connectivity initiative at the 2014 GSMA Mobile World Congress in Barcelona, Spain, Monday, including the formation of SocialEDU, a program aimed at bringing “a collaborative online education experience” to students in Rwanda.
Designer Marc Jacobs will open a popup shop in SoHo during New York Fashion Week next month, but not a single bill nor coin will be exchanged.
Global networking company Netgear announced at 2014 International CES in Las Vegas that it is teaming up with Facebook to provide Wi-Fi to small businesses, and the Facebook Wi-Fi service will be available free-of-charge to users of the social network who check in at those businesses’ Facebook pages.