Facebook is reminding users who access the social network via mobile devices that they have choices when it comes to auto-play videos.
Facebook teamed up with Boston Consulting Group to release a study in June on how its data center in Luleå, Sweden, is impacting the local economy, and the social network undertook a similar venture with RTI International to measure the economic effects of its data center in Forest City, N.C.
Despite warning after warning after warning, 78 percent of online users aged 16 and above who responded to a recent survey by online security firm Kaspersky Lab do not believe cyber-criminals are interested in targeting them, or are not sure.
Facebook is sharpening the precision of the targeting options available for its mobile application ads, allowing developers to target specific devices, rather than simply operating systems and versions.
Students in North Carolina’s Rutherford County School District will be part of a pilot program aimed at bringing them free Wi-Fi as the result of a collaboration between Facebook, the Town of Forest City (where the social network has a data center), Rutherford County Schools, and PANGAEA Internet.
Networking solutions provider D-Link teamed up with Facebook on the D-Link 802.11ac Router with integrated Facebook Wi-Fi, with the aim of allowing small and midsized businesses to offer free Wi-Fi to Facebook users who check in at their locations.
Facebook’s premium video ads are now being offered in seven more countries — Australia, Brazil, Canada, France, Germany, Japan, and the U.K. – and the social network is also rolling out new video metrics for all videos uploaded to Facebook worldwide in its page insights and ads reporting.
Facebook Global Director of Small Business Dan Levy announced last November that the social network had more than 25 million active small business pages, and the latest initiative aimed at strengthening the company’s bond with that explosive market segment took flight last week, when the newly formed Small and Medium Business Council met at Facebook’s headquarters in Menlo Park, Calif.
Facebook video ads have finally arrived, at least for a “select group of advertisers,” as the social network announced the launch of what it is calling premium video ads and what it began testing last December.