In recent years, it has been witnessed that social business pages have been crucial for brands marketing themselves, as they allow content to reach the masses of people globally and extend brands’ awareness. Traditional advertising is dead, and the best way to connect with customers today is by utilizing the most powerful networking platforms the world has ever known. Social media marketing saves money, saves time, allows businesses to connect with consumers more directly and intimately than ever before, and provides unprecedented opportunities for targeted marketing.
Cross-platform mobile messaging company WhatsApp, which was acquired by Facebook in a $19 billion deal last month, sneaked a unique way to potentially grow its user base into the update to its Android application.
Digital marketing agency and Facebook application developer im.mk, a Facebook Preferred Marketing Developer, added a widget to its Embed Social platform that allows users to embed photo albums from Facebook elsewhere on the Web.
Late last month, Facebook added application folders to its Home Android overlay in the beta version of Facebook for Android 3.4. The feature went live Monday as part of an update of the social network’s Android app.
More and more Facebook users are accessing the social network exclusively via mobile devices, and they are spending more time on the site, but for those who choose to log on via their PCs or Macs, and who don’t wish to access Facebook via their Web browsers, new widgets from MyCurrent may help.
Through the Pages Manager application and other tools, Facebook page managers have myriad ways to track the performance of their posts and ads. Social media expert Jon Loomer found another one Tuesday: A widget on the top of the news feed, showing how many advertisements and campaigns are active, and how many new page likes have come through in the past day or week.
Social entertainment provider Milyoni and Universal Music Enterprises teamed up on “Legends in the Cloud,” which will bring documentaries, films, and concerts to Facebook users on a pay-per-view basis, kicking off with George Harrison: Living in the Material World Dec. 8.