With all of the work Facebook is doing to revamp the process of advertising on the social network, it also revamped advertising about the social network, introducing three new spots on the company’s page: Trip, Couch Skis, and Runner.
Wieden & Kennedy
When Facebook introduced its Home Android overlay in April, Co-Founder and CEO Mark Zuckerberg discussed the basic concepts behind Home and what Facebook was seeking to accomplish with the product. However, for users seeking far more detail on the process of bringing Home to life, Product Design Director Julie Zhou posted a video on Vimeo featuring a presentation by four designers who worked on Home.
Aug. 5 Scheduling Hearing Set For Eminem’s 8 Mile Style Copyright Suit Vs. Facebook, Wieden & Kennedy
A scheduling conference in the copyright-infringement lawsuit filed by 8 Mile Style, the song publisher for hip-hop superstar Eminem, against Facebook and ad agency Wieden & Kennedy over the music used in the “Airplane” commercial for Facebook’s Home Android overlay, is set for Aug. 5 at 11 a.m. ET at the Theodore Levin U.S. Courthouse in Detroit, MLive reported.
Facebook and ad agency Wieden & Kennedy denied trying to be the real Slim Shady, responding to a lawsuit filed in federal court in Detroit in May by Eminem’s song publisher, 8 Mile Style, which alleged that the social network’s Airplane ad promoting its Home Android overlay used music from the rapper’s 2000 song, “Under the Influence.”
Did Facebook’s ad agency, Wieden & Kennedy, lose itself in the music of hip-hop star Eminem while creating “Airplane,” a commercial for Facebook’s recently introduced Home overlay for Android? 8 Mile Style, Eminem’s song publisher, filed suit in federal court in Detroit against the social network and the agency, alleging that the ad used music from the rapper’s 2000 song, “Under the Influence.”
It doesn’t compare Facebook with a chair, like last October’s The Things That Connect Us campaign from Wieden & Kennedy, but the first ad for the social network’s new Home for Android drives home the message that people use their phones to stay connected with their friends.
Facebook’s latest ad campaign established that chairs are like Facebook. It’s not stopping there. Apparently, Halloween, surf rescue dogs, cake, and swimming pools are like Facebook, too. What else is like Facebook?
“The Things That Connect Us,” the Wieden & Kennedy-produced ad for Facebook, which debuted earlier this month, has already been the topic of several parodies for its premise of comparing the social network to chairs, but the latest one flushes it right down the toilet (not safe for work).
Facebook Tops 1B Monthly Active Users; Mark Zuckerberg Speaks With NBC’s Matt Lauer, ‘Bloomberg Businessweek’; New Agency Of Record Wieden & Kennedy Debuts ‘The Things That Connect Us’
Facebook officially reached 1 billion monthly active users Sept. 14 at 12:45 p.m. PT, Co-Founder and CEO Mark Zuckerberg revealed in a post on the social network’s Newsroom, as well as in an interview with NBC’s Matt Lauer, and in a cover story for Bloomberg Businessweek.