Facebook’s efforts to ensure that advertising on the social network is unobtrusive and that ads are interesting to users are coming up short, according to the results of the July 2013 American Customer Satisfaction Index E-Business Report, which was released Tuesday in partnership with customer experience analytics firm ForeSee, as 27 percent of respondents said advertising on Facebook interferes with their experience on the site, the highest among social networks.
First, there was the ongoing unhappiness from shareholders over Facebook’s stock price. Now, two comics have parodied Facebook Chief Operating Officer Sheryl Sandberg‘s Lean In: Women, Work, and the Will to Lead with their own take, Lean Over: Women, Work, and Women’s Work. What’s a COO to do?
Photos are the among the most engaging content on Facebook and the major motivator behind the site’s News Feed redesign. However, many people and pages don’t understand the rules on posting photos. Simply pulling pictures from Google searches and posting them on Facebook pages can get moderators in trouble, as Noelle Federico, chief financial officer of stock photo company Dreamstime, told AllFacebook.
Facebook will last 100 years, as will Google and Wikipedia, according to early Facebook investor Yuri Milner, founder of Digital Sky Technologies, who spoke at a talk at SXSW 2013 hosted by Vanity Fair.
Five websites accounted for 20 percent of all search activity during the fourth quarter of 2012, and Facebook sat atop that list, as the subject of 8.48 percent of all searches during the period, according to the latest research from Experian Marketing Services.
While brands are in a love/hate relationship with Facebook, many users are firmly displeased with the social network, and it shows in the latest American Customer Satisfaction Index ratings. Facebook scored the lowest out of any social networks (with Google Plus at the top), and it earned one of the lowest overall scores of any company.
Facebook continues to ramp up its support for the Android platform, putting its own take on dogfooding — defined on Wikipedia as “a slang term used to reference a scenario in which a company (usually, a software company) uses its own product to demonstrate the quality and capabilities of the product” — with “Droidfooding” posters appearing throughout its headquarters in Menlo Park, Calif.
Consumers are dissatisfied with social media in general, according to a new report.