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Optimize Your Social Media Metrics

Social Media MetricsStarting May 22,  this class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your media activity and make sense of the data you collect. You'll learn how to sift through web analytics, Facebook insights, and Twitter mentions in order to develop a strategy to measure results. Register today!

No Satisfaction: Advertising, Privacy Concerns Sink Facebook In Study By ACSI, ForeSee

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Facebook’s efforts to ensure that advertising on the social network is unobtrusive and that ads are interesting to users are coming up short, according to the results of the July 2013 American Customer Satisfaction Index E-Business Report, which was released Tuesday in partnership with customer experience analytics firm ForeSee, as 27 percent of respondents said advertising on Facebook interferes with their experience on the site, the highest among social networks.

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Do The Research Before Posting A Photo From The Web On Facebook

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Photos are the among the most engaging content on Facebook and the major motivator behind the site’s News Feed redesign. However, many people and pages don’t understand the rules on posting photos. Simply pulling pictures from Google searches and posting them on Facebook pages can get moderators in trouble, as Noelle Federico, chief financial officer of stock photo company Dreamstime, told AllFacebook.

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Facebook To Employees: Start ‘Droidfooding’

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Facebook continues to ramp up its support for the Android platform, putting its own take on dogfooding — defined on Wikipedia as “a slang term used to reference a scenario in which a company (usually, a software company) uses its own product to demonstrate the quality and capabilities of the product” — with “Droidfooding” posters appearing throughout its headquarters in Menlo Park, Calif.

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