Reaction to Instagram’s announcement Monday that it reserves the right to incorporate users’ photos and likenesses into ads, similar to Facebook’s sponsored stories, was swift and furious on Facebook, with many users posting about quitting the photo-sharing application, and even some possible dissent within the Zuckerberg family.
Facebook took its biggest leap yet to connect brands with their ideal customers with its new custom audiences option.
Facebook finished second to Google, at least on the annual 40 Under 40 list from Fortune, as Facebook Co-Founder and CEO Mark Zuckerberg came in at No. 2, trailing only Google Co-Founder and CEO Larry Page.
Social media marketing software provider Wildfire Interactive, which was acquired by Google at the end of July, tapped social media marketing firm Likeable Media as a preferred channel partner, meaning that Likeable can now resell Wildfire’s Social Marketing Suite to its brand clients.
Now that the closing ceremonies of the Summer Olympic Games in London have finished, it’s time to look at the winners — not on the track or in the pool, but on Facebook. New statistics recently released by Wildfire detail the most popular athletes and countries on the social network during the Games.
The Summer Olympic Games in London have proven to easily be the most social Olympics to date. Recently released statistics from Facebook and from Wildfire Interactive show just what people are posting about — everything from American gymnast Gabrielle Douglas to Procter & Gamble, an official Olympic sponsor.
On Facebook, not all fans are created equal. Certain people have a little more influence than others — when they recommend a brand’s page or product, their friends tend to join in. A study by social media solutions firm Wildfire Interactive (recently acquired by Google) examines just how brands can optimize their Facebook pages to promote more sharing and gain the eye of influential users.
Jamaica and German gymnast Marcel Nguyen (pictured) soared at the 2012 Summer Olympic Games in London last week in terms of Facebook likes, according to statistics from social media marketing software provider Wildfire Interactive.
Social media marketing software provider Wildfire Interactive analyzed 10,000 Facebook campaigns over the past nine months in an effort to help its clients identify and engage their most influential fans.
Google may struggle to keep up with Facebook in the social media world, but the search engine is working to change that. Google has purchased Wildfire Interactive, which helps businesses master Facebook, the marketing software provider announced on its blog Tuesday.