Reaction to Instagram’s announcement Monday that it reserves the right to incorporate users’ photos and likenesses into ads, similar to Facebook’s sponsored stories, was swift and furious on Facebook, with many users posting about quitting the photo-sharing application, and even some possible dissent within the Zuckerberg family.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
The best advice Facebook Vice President of Human Resources Lori Goler ever received came from Chief Operating Officer Sheryl Sandberg, according to a new feature in Fortune, aptly titled, “The Best Advice I Ever Got.”
Social media marketing software provider Wildfire Interactive, which was acquired by Google at the end of July, tapped social media marketing firm Likeable Media as a preferred channel partner, meaning that Likeable can now resell Wildfire’s Social Marketing Suite to its brand clients.
The Summer Olympic Games in London have proven to easily be the most social Olympics to date. Recently released statistics from Facebook and from Wildfire Interactive show just what people are posting about — everything from American gymnast Gabrielle Douglas to Procter & Gamble, an official Olympic sponsor.
On Facebook, not all fans are created equal. Certain people have a little more influence than others — when they recommend a brand’s page or product, their friends tend to join in. A study by social media solutions firm Wildfire Interactive (recently acquired by Google) examines just how brands can optimize their Facebook pages to promote more sharing and gain the eye of influential users.
Jamaica and German gymnast Marcel Nguyen (pictured) soared at the 2012 Summer Olympic Games in London last week in terms of Facebook likes, according to statistics from social media marketing software provider Wildfire Interactive.
Social media marketing software provider Wildfire Interactive analyzed 10,000 Facebook campaigns over the past nine months in an effort to help its clients identify and engage their most influential fans.
A little frost might be melting off the usually chilly relationship between Facebook and Google, as AdExchanger reported that Google’s DoubleClick has been certified by the social network for ad-impression tracking.
Google may struggle to keep up with Facebook in the social media world, but the search engine is working to change that. Google has purchased Wildfire Interactive, which helps businesses master Facebook, the marketing software provider announced on its blog Tuesday.
Social media marketing software provider Wildfire Interactive introduced an updated version of its Social Marketing Suite Friday, citing its new Social Audience Database as a highlight of Wildfire Social Marketing Suite 2.0.
