Facebook marketing software provider Wildfire Interactive is all too aware that getting Facebook users to visit a brand’s page is only the first skirmish of the battle, and that the key to winning the war is to get them to come back, repeatedly.
The types of marketing campaigns on Facebook that draw the most entries are not necessarily the same types of campaigns that generate the most sharing and earned media, according to a new study from Facebook marketing software provider Wildfire Interactive.
There’s that elusive Facebook effect, ramping things up again. This time, it’s the economy. It’s unwittingly urging new startups to sprout, just by existing, and by being very well liked by the masses. Geez, we may soon be calling ourselves the innovation nation.
Facebook is still the dominant social network in terms of marketing, but Twitter is narrowing the gap.
On the first day of “31 Days of Social Media,” Wildfire Interactive gave to me …
Zazzle is dazzling Facebook users by giving away $100,000 worth of custom-wrapped canvas art, powered by Wildfire Interactive’s Social Marketing platform.
Wildfire Interactive has an application that cultivates one of the seven types of sponsored stories on Facebook.