Wildfire - AllFacebook

Arielle Zuckerberg Likes Instagram Photo Ripping Photo-Sharing App’s New Terms Of Service

David Cohen — Tue, 18 Dec 2012 15:57:54 +0000

Reaction to Instagram’s announcement Monday that it reserves the right to incorporate users’ photos and likenesses into ads, similar to Facebook’s sponsored stories, was swift and furious on Facebook, with many users posting about quitting the photo-sharing application, and even some possible dissent within the Zuckerberg family.

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Facebook’s Custom Audiences Advertising Options: The Next Big Thing?

Guest Writer — Tue, 23 Oct 2012 11:10:08 +0000

Facebook took its biggest leap yet to connect brands with their ideal customers with its new custom audiences option.

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Mark Zuckerberg No. 2 On ‘Fortune’ 40 Under 40

David Cohen — Thu, 11 Oct 2012 14:44:56 +0000

Facebook finished second to Google, at least on the annual 40 Under 40 list from Fortune, as Facebook Co-Founder and CEO Mark Zuckerberg came in at No. 2, trailing only Google Co-Founder and CEO Larry Page.

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Likeable Media Named Wildfire Interactive Preferred Channel Partner

David Cohen — Tue, 21 Aug 2012 16:53:37 +0000

Social media marketing software provider Wildfire Interactive, which was acquired by Google at the end of July, tapped social media marketing firm Likeable Media as a preferred channel partner, meaning that Likeable can now resell Wildfire’s Social Marketing Suite to its brand clients.

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Who Won The Social Media Olympics?

Justin Lafferty — Mon, 13 Aug 2012 13:37:39 +0000

Now that the closing ceremonies of the Summer Olympic Games in London have finished, it’s time to look at the winners — not on the track or in the pool, but on Facebook. New statistics recently released by Wildfire detail the most popular athletes and countries on the social network during the Games.

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Who Are People Talking About On Facebook During The Olympics?

Justin Lafferty — Fri, 10 Aug 2012 17:37:19 +0000

The Summer Olympic Games in London have proven to easily be the most social Olympics to date. Recently released statistics from Facebook and from Wildfire Interactive show just what people are posting about — everything from American gymnast Gabrielle Douglas to Procter & Gamble, an official Olympic sponsor.

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Wildfire Shows How (And Why) To Make Your Facebook Campaign Influencer-Friendly

Justin Lafferty — Wed, 08 Aug 2012 15:28:17 +0000

On Facebook, not all fans are created equal. Certain people have a little more influence than others — when they recommend a brand’s page or product, their friends tend to join in. A study by social media solutions firm Wildfire Interactive (recently acquired by Google) examines just how brands can optimize their Facebook pages to promote more sharing and gain the eye of influential users.

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Report: Olympian Facebook Gains By Jamaica, German Gymnast Marcel Nguyen

David Cohen — Mon, 06 Aug 2012 10:25:34 +0000

Jamaica and German gymnast Marcel Nguyen (pictured) soared at the 2012 Summer Olympic Games in London last week in terms of Facebook likes, according to statistics from social media marketing software provider Wildfire Interactive.

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Wildfire Interactive Examines Facebook Campaign Brand Advocates

David Cohen — Mon, 06 Aug 2012 09:00:36 +0000

Social media marketing software provider Wildfire Interactive analyzed 10,000 Facebook campaigns over the past nine months in an effort to help its clients identify and engage their most influential fans.

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Google Purchases Wildfire, A Facebook Marketing Software Provider

Justin Lafferty — Tue, 31 Jul 2012 15:00:24 +0000

Google may struggle to keep up with Facebook in the social media world, but the search engine is working to change that. Google has purchased Wildfire Interactive, which helps businesses master Facebook, the marketing software provider announced on its blog Tuesday.

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Facebook Timeline Lowers Engagement On Big Pages

Jackie Cohen — Thu, 29 Mar 2012 16:57:15 +0000

Some 85 percent of brand pages on Facebook stand to see big gains in engagement result from the mandatory upgrade to timeline. continued…

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Facebook Developer Wildfire Adds Video Contests

David Cohen — Mon, 26 Mar 2012 14:29:30 +0000

Facebook marketing vendor Wildfire now offers users the ability to run video contests on YouTube, tying that option in with its integration with Facebook, Twitter, and LinkedIn.

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Facebook Marketing Vendor Wildfire’s Revenues Triple

David Cohen — Wed, 21 Mar 2012 12:32:04 +0000

Wildfire‘s revenues tripled last year, as more than half of the 50 most valuable global brands, including Facebook itself, are using the vendor’s platform.

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Facebook Marketing Vendor Wildfire's Revenues Triple

David Cohen — Wed, 21 Mar 2012 12:32:04 +0000

Wildfire‘s revenues tripled last year, as more than half of the 50 most valuable global brands, including Facebook itself, are using the vendor’s platform.

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Facebook Mobile Sponsored Stories Template: Wildfire

David Cohen — Wed, 29 Feb 2012 16:21:07 +0000

Social media marketing software provider Wildfire announced the release of new design templates to take advantage of Facebook’s addition of sponsored stories for mobile, as well as a free webinar about the launch of timeline for pages.

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