Facebook and Twitter dug in their heels Monday in their attempts to establish beachheads in the world of television, with Facebook announcing plans to release data on actions (likes, comments, and shares) related to TV shows to 10 networks in eight overseas countries, while Twitter announced that it will provide data to ratings powerhouse Nielsen on the number of tweets about TV shows and those tweets’ total audiences.
Facebook Wednesday announced the rollout of embedded posts, which will allow users to add public posts from the social network elsewhere on the Web, such as on blogs and websites, with those posts including photos, videos, hashtags, and other content. Readers will also be able to like and share directly via embedded posts.
The 2013 Wimbledon Championships tennis tournament is in the books, with two first-time champions having been crowned — Andy Murray of the U.K., marking the host country’s first Wimbledon winner in 77 years, and Marion Bartoli of France — and Facebook Consumer Content Manager Alex Walker and Data Editor Robert D’Onofrio reported in a post on the Facebook Newsroom that there were nearly 20 million global interactions (posts, comments, and likes) leading into the final matches.
With the Wimbledon Championships tennis tournament in full swing, Rafael Nadal was the most-talked-about male player between June 24 and July 1, according to data from Facebook, while the people talking about this leader for women was Maria Sharapova, and the most-talked-about moment was unranked Steve Darcis’ stunning upset of Nadal in the tournament’s first round.
Rolex is the only sponsor at the Wimbledon Championships tennis tournament with an on-court presence, and the watchmaker added to its Facebook presence with its launch of the Rolex at Wimbledon application on the social network.
BBC is gearing up for its home country to host the 2012 Summer Olympic Games in London with the launch of a timeline application, currently available only in the U.K., which will feature live-streaming of events.