Facebook announced a flurry of news related to its App Links open, cross-platform solution for application-to-app linking, which it initially debuted at its F8 global developer conference in San Francisco April 30: More than 3 billion unique App Links have been created; an App Links blog has been launched; analytics are now available; Windows Phone support was boosted; and support for the referer_app_link was added for Android.
Two weeks ago, Facebook announced App Links, a proposed standard for routing traffic between mobile applications. If the app developer community adopts the App Links standard, there will finally be a cross-platform standard for linking between apps. It will also help drive significant new revenue for Facebook’s ad products.
F8: Mark Zuckerberg Stresses Platform Stability, Users’ Control Of Data, Gap Between Mobile Platforms
Facebook Co-Founder and CEO Mark Zuckerberg kicked off the social network’s F8 global developer conference in San Francisco Wednesday with a keynote address during which he focused on steps being taken to ensure the stability of the Facebook platform for developers, to give users more control over the data they share with applications, and to bridge the gaps between mobile platforms that developers must typically contend with.
Last December, Facebook began prompting users of its flagship iOS application to download its Facebook Messenger app, and the social network also began prompting mobile users to encourage their friends who had not yet downloaded Messenger to do so. Soon, according to reports by TechCrunch and The Verge, Facebook mobile users who wish to chat will not have a choice, as messages will no longer be available in its iOS and Android flagship apps.
As promised by Microsoft Corporate Vice President and Manager for Windows Phone Program Management Joe Belfiore late last month, Facebook Messenger for Windows Phone is finally a reality and available for download from the Windows Phone Store.
Facebook will shutter its Facebook Messenger for Windows March 3, nearly two years to the day after the application’s debut, and the social network is pointing Messenger for Windows users toward the Facebook desktop site, as well as its upcoming Windows Phone release.
Facebook’s Messenger application will finally make its Windows Phone debut, Microsoft Corporate Vice President and Manager for Windows Phone Program Management Joe Belfiore said this past weekend, prior to the 2014 GSMA Mobile World Congress in Barcelona, Spain.