When it comes to metrics for Facebook brand pages, engagement is seen by many as the holy grail. However, according to Facebook analytics provider Wise Metrics, the way it is calculated is all wrong.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Facebook analytics provider Wise Metrics came up with a neat trick for manipulating the way photos are displayed on users’ news feeds so that brands can draw more attention to their posts.
Lists are never a bad thing, and Wise Metrics just published a fairly useful one for those interested in Facebook engagement campaigns (on pages, not via Facebook ads).
Facebook’s printed rules specifically prohibit users from creating fake accounts, yet that’s exactly what some page administrators have resorted to in order to try to make their posts more visible in the news feed.
Facebook Insights are getting more insightful, adding a new metric that displays negative feedback on posts.
