When Facebook pages turn to promoted posts, does it have any effect on their organic results in terms of their posts appearing in users’ News Feeds? No, according to a random study of 5,000 promoted posts by 1,500 pages, conducted by Facebook analytics provider Wise Metrics.
Timing is everything, and that especially holds true for posts on Facebook pages, as Facebook analytics provider Wise Metrics found that the life span of those posts may be even shorter than previously reported.
Some Facebook users are seeing a module atop their News Feeds titled, “More of what you care about,” urging them to “Like your favorite pages to start hearing from them.”
Facebook’s printed rules specifically prohibit users from creating fake accounts, yet that’s exactly what some page administrators have resorted to in order to try to make their posts more visible in the news feed.
Facebook Insights are getting more insightful, adding a new metric that displays negative feedback on posts.