Social marketing company Wishpond took an interesting approach in analyzing successful Facebook pages, comparing their character traits to those of humans in an infographic.
Some Facebook statistics are well-known, such as the social network’s total of 1.15 billion monthly active users as of the end of the second quarter, or the average number of photos uploaded per day, around 350 million. Some are not as well-known. For example, did you know the total number of Facebook employees as of August, or the total number of location-based posts on the social network?
A study at the University of Cambridge earlier this year analyzed the Facebook likes of more than 58,000 users in the U.S. and concluded that it was possible to gain information such as political affiliation and ethnicity just from seeing users’ likes, and that those likes were accurate in predicting traits such as sexuality, race, and political affiliation.
Online fashion retailer Nasty Gal totals nearly 842,000 likes on its Facebook page, and the social network — along with Instagram, Twitter, and Pinterest — has been a key driver of its steady revenue growth since its inception in 2006. What are some of the secrets to its Facebook success?
Chips from Intel are inside most PCs in use today, but how did the hardware manufacturer get inside the minds of so many Facebook users? Social media marketing suite Wishpond explored Intel’s success on the social network in the infographic below.
The Facebook like is not the only step of marketing on the social network, but it is the all-important first step to engaging with potential clients and customers. Social media marketing suite Wishpond offered seven top ways that brands can boost their like totals.
Trying to think of a way to create a fun contest that will make Facebook fans engage with your brand? Stop thinking. Wishpond, which is now stepping into the social marketing world, has launched an easy way for brands to reach out to their fans through Facebook and other avenues.