Brands looking for innovative ways to bring traffic into their physical stores have found success using the iOS Passbook application, which allows nearby businesses to send deals directly to the iPhone. Now companies can provide innovative Passbook coupons through Woobox, a Facebook app developer.
We're kicking off our upcoming Social Media Marketing Boot Camp with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here. 
Facebook contests are a fun way to engage fans. Now Woobox, which develops fan-attracting applications, gives page administrators the ability to offer instant gratification with Instant Win. With this new app, users can enter to win a prize and find out immediately if they’ve won.
Just like with any conversation, the way to really get through to someone isn’t to keep talking and talking, it’s to listen. For companies figuring out how to engage with their fan base on Facebook, listening is the key to success, according to an expert panel at the AllFacebook Marketing Conference in San Francisco (which wraps up Friday).
Call this saving the best vendor profile for last in the series. Woobox has long ranked as one of the most popular tools for pages, but only just now joined Facebook’s certification program.
Zynga’s newest game continues to grow the fastest on Facebook.
Zynga’s newest release, Hidden Chronicles, graces the top of our chart this week, followed by tools that help brands create better pages on the social network.
