The stock of popular Facebook application developer Zynga has dropped despite growing revenue, which the company reported Wednesday in its second-quarter financial results. Zynga noted that it is scaling back its outlook for the rest of 2012, citing a challenging environment on Facebook’s platform.
Words with Friends
Facebook has been under scrutiny since its initial public offering regarding its ability to make money off mobile. Later this month, the company plans to offer developers and advertisers the opportunity to place targeted ads — based on what applications people use — in mobile news feeds, The Wall Street Journal reports.
What’s good for the Apple is good for the Android, as Facebook announced that it extended its single-sign-on and deep-linking options to Android devices, following its move in February to do the same for iOS devices like the iPad and iPhone.
Draw Something from Omgpop zoomed past Zynga’s Words with Friends to take the top spot in mobile gaming applications.
Ownership has been the key word at Facebook game developer Zynga this week.
For Facebook game developer Zynga, the launch of social game platform Zynga.com later this month can be seen as a way to reduce its dependence on the social network.
In case you haven’t heard yet, it’s Valentine’s Day. And according to Facebook game developer Zynga, its Words with Friends application is red-hot for users looking to feel the sting of Cupid’s arrow.
Classic Hasbro games have become popular on Facebook, and now that could move in the other direction thanks to an exclusive partnership with Zynga.