Workplace

Mediabistro Course

Optimize Your Social Media Metrics

Social Media MetricsStarting May 22,  this class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your media activity and make sense of the data you collect. You'll learn how to sift through web analytics, Facebook insights, and Twitter mentions in order to develop a strategy to measure results. Register today!

Should Employers Ban Facebook? New Report Suggests Annual Productivity Loss Costs Billions

Facebook Banned Icon

-Facebook Banned Icon-While Facebook generates less than a billion a year in revenue, it’s impressive just how much use of the service costs employers each year. One company has calculated that use of social networking sites in general (of which Facebook makes up the vast majority of usage) cost employers upwards of $2.25 billion each year in lost employee productivity. It’s forcing many companies to question whether or not to ban the site all together.
Read more