Wrapp - AllFacebook

Wrapp Wraps $15M Funding Round

David Cohen — Thu, 13 Jun 2013 07:30:30 +0000

A series-B funding round totaling $15 million? That’s a Wrapp for the social gift card provider, which announced the closing of the funding round Thursday.

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Victoria’s Secret, American Apparel Join Facebook Gifting Platform Wrapp

Justin Lafferty — Mon, 15 Apr 2013 19:50:31 +0000

Wrapp, which allows Facebook users to send free and paid electronic gift cards to their friends, has said that three new retailers have joined the fold: Victoria’s Secret, American Apparel, and Little Black Bag. Using Facebook as a platform, Wrapp noted that 1.25 million users of its iOS and Android applications have given 11.5 million digital gift cards — seen by 122 million Facebook users.

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Facebook Users Have Redeemed More Than 1 Million Gift Cards On Wrapp

Justin Lafferty — Wed, 20 Feb 2013 16:00:56 +0000

Wrapp, a mobile social gifting application, connects Facebook users through gift cards. If a user wants to celebrate a Facebook friend’s new job, or thinks they could use something from a store, he or she can send a gift card through Wrapp. So far, it has become quite popular. Wrapp announced that since its launch a little over a year ago, users have redeemed more than 1 million gift cards.

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Social Gifting On Facebook Trending Toward Local Experiences

Justin Lafferty — Wed, 12 Dec 2012 15:52:28 +0000

As Facebook looks for ways to monetize its presence, the company rolled out Gifts earlier this year — a program that is now available to all U.S. users. But Facebook wasn’t the first, and certainly won’t be the last, to test the social gift market. Several other companies — such as Plumfare, Boomerang, Treater, and GiftHit — use Facebook to deliver experiences that can’t be captured with gift cards.

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Facebook Adds ‘Apps For Gift Ideas’ Section To App Center

David Cohen — Fri, 07 Dec 2012 13:14:19 +0000

With the holiday shopping season in full swing, Facebook added a section to its app center, Apps for Gift Ideas, aimed at helping users with their gift decisions.

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Friend-To-Friend Facebook Marketing: That’s A Wrapp

Justin Lafferty — Tue, 04 Dec 2012 17:28:01 +0000

It has been proven that a marketing message holds so much more weight when it comes from a friend rather than a brand. So how can brands get in on the friend-to-friend connection? Social gifting application Wrapp seems to have this solved. By utilizing sponsored (free) and paid gift cards, Wrapp has excelled at getting brands involved in conversations with friends. Wrapp CEO Hjalmar Winbladh, as well as Gap Sr. Director of Business Strategy Soundar Koneti, spoke at the AllFacebook Marketing Conference in New York about how the company has succeeded with friend-to-friend marketing.

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Facebook Rolls Gifts Out To More Users, Announces New Partners At FAO Schwarz Event

David Cohen — Fri, 16 Nov 2012 10:36:44 +0000

Tis the season for giving, and Facebook is on board, announcing at its rescheduled event at iconic toy store FAO Schwarz in New York Thursday night that its Gifts feature is being rolled out to more users, and introducing several new retail partners.

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Facebook Gifting App Wrapp Expands Offerings With Blackhawk Network Pact

David Cohen — Thu, 15 Nov 2012 13:23:54 +0000

Social gifting application Wrapp reached a multiyear agreement with prepaid and financial payment provider Blackhawk Network’s Blackhawk Digital platform, under which national and local retailers that offer electronic gift cards via Blackhawk will have access to Wrapp’s marketing platform, enabling Wrapp to add those retailers to its stable.

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Facebook Social Gifting App Wrapp Sets Social Gifting Wednesday

David Cohen — Wed, 14 Nov 2012 15:12:52 +0000

Hey, Black Friday and Cyber Monday: Social gifting application Wrapp would like you to make room for Social Gifting Wednesday.

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Social Gifting Is Booming On Facebook

Justin Lafferty — Thu, 27 Sep 2012 20:40:12 +0000

We all know the five-second reaction to seeing a friend’s birthday on Facebook — a basic greeting posted to their timeline. What if you want to do more? Several companies are filling the gap and making a statement with social gifting, allowing people to give real-life presents to their friends. While entities such as Wrapp and Gifties are getting a foothold in the market, Facebook announced Thursday the launch of Gifts, a native program where users can give things such as Gund teddy bears, Starbucks gift cards, and Star Wars flash drives.

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Facebook Gifting App Wrapp Goes Back To School

David Cohen — Wed, 15 Aug 2012 16:23:19 +0000

Which three words are music to the ears of retailers and poison to the ears of kids? Back to school. Those words are also music to the ears of social gifting application Wrapp, which added a host of brands featuring related products.

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Giving Gift Cards Via Facebook Is Good Karma

David Cohen — Mon, 30 Apr 2012 17:16:37 +0000

Wrapp may have thrown its hat into the U.S. gift card ring this morning, but it’s not the only player, as San Francisco-based Karma has been occupying the space since February.

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Wrapp Unwraps Facebook Gifting Service In U.S.

David Cohen — Mon, 30 Apr 2012 09:40:22 +0000

Swedish social gifting service Wrapp debuted in the U.S. today, touting partnerships with more than 25 retailers and the availability of free gift cards.

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Facebook Gift Card App Wrapp Aims For Spring U.S. Launch

David Cohen — Wed, 08 Feb 2012 16:27:38 +0000

A new entry into the Facebook gift card sector will arrive in the U.S. this spring, by way of Sweden: Wrapp, which has been up and running in its native country since November 15.

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