Two weeks ago, Facebook announced App Links, a proposed standard for routing traffic between mobile applications. If the app developer community adopts the App Links standard, there will finally be a cross-platform standard for linking between apps. It will also help drive significant new revenue for Facebook’s ad products.
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Last year, MailChimp added support for the Facebook like button in email platforms. WiseStamp is taking the next step, releasing an app that allows users to promote Facebook pages in the signature files of their emails.