Social media software company Expion released a suite of new tools Monday, expanding its users’ ability to control their messages across Facebook and other social networks.
Expion Unleashes Suite Of New Social Marketing Tools
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Today only, we're offering $100 off AllFacebook Marketing Conference and AllTwitter Marketing Conference and $200 off a Combo Pass to attend both events. This offer expires at midnight, so register now with the code ONEDAY and save. 5 Facebook Consumer Interaction Drivers From Sigmund Freud
Sigmund Freud is famous for making society’s understanding of the conscious mind versus the unconscious mind popular. The conscious mind is associated primarily with our current moment of perceptions and awareness, while the unconscious mind largely motivates the actions in our lives — even if these motivational drivers are only available to us in a disguised form. If you compare the mind to an iceberg, as Freud often did, the unconscious is the large mass unexposed below water level. Humans: We are complex beings, aren’t we? Now let’s fast-forward about 100 years: How do we use Freud’s principles to create extremely successful and engaging social and mobile marketing solutions?
Facebook Updates Mobile Location Pages: How Businesses Can Take Advantage
Recently, Facebook began rolling out a global redesign of its mobile location pages. The intention of this redesign seems to be focused not only on making it easier to find business’ physical locations, but also simplifying interactions between users and businesses on Facebook mobile.
Facebook Gives Pages On Mobile A Sleeker Design
Facebook has redesigned the way mobile users view pages. The company announced Tuesday that pages will take on a sleeker look, making it easier for users to like, message, call, as well as see if a business is open. Users can also easily see how many times they’ve checked into place-based pages. Those who manage Facebook pages can also easily switch from the admin view to the public view. This new design will roll out to iOS users Tuesday and Android users later on.
For IOS Users, Facebook’s Nearby Feature Becomes Local Search
When Facebook announced Graph Search earlier this year, the natural question was, “When will this be on mobile?” It appears that Facebook is trying to push more search queries onto its mobile application (instead of apps such as Foursquare and Yelp). As Inside Facebook Editor Brittany Darwell noticed recently, Facebook changed the name of its Nearby feature on its iOS app to Local Search.
CASE STUDY: Using Facebook To Connect Babysitters With Families
An enterprising mom in California had an idea for an application that would be similar to OpenTable or Yelp, but for babysitters. Using Facebook’s platform as a vehicle, Lynn Perkins started UrbanSitter about a year-and-a-half ago. So far, there are 15,000 babysitters in the program and 50,000 families — a number that grows as the platform rolls out to more cities. The app and website allow families (largely in areas such as San Francisco, New York, and Boston), to find college-aged babysitters, and to see who their Facebook friends have hired to take care of their kids.
Debt Collectors Posing As Bikini-Clad Models On Facebook
If you’re running behind on your bills and suddenly find a friend request on Facebook from an attractive woman in a bikini whom you’ve never met before, think twice before accepting the add. As Bloomberg reported Thursday, debt collectors are taking on fake personas on Facebook to reach users who owe money.
Facebook’s Graph Search Will Both Challenge And Help Brands
Facebook’s newest addition — graph search — can change the way brands not only market on the site, but find potential customers through the social network, provided they’re savvy enough. Graph search takes the recommendation power of Yelp and combines it with Facebook’s tremendous social graph to make it more important for businesses to cater to their Facebook fans and brick-and-mortar customers.
Facebook Fires Back At Yelp, Google With Graph Search
Ever since Facebook Co-Founder and CEO Mark Zuckerberg discussed the topic of search at TechCrunch Disrupt in September, industry experts have been wondering what the social network would do. The answer is Facebook’s graph search — a tool that combines Web searching with the connections that users have on the site. It’s a powerful tool that can be used by people looking for photos of friends, connections, dentists, restaurants, movies, or pretty much anything else. This new utility can challenge Google, Yelp — and even Match.com.
What Marketers Need To Know About Facebook Nearby
Ever since Facebook acquired his location-based check-in site, Gowalla, around this time last year, co-founder and CEO Josh Williams (now a product manager of pages, locations, and events at Facebook) has been building the next phase of local-social discovery. Despite a roller-coaster year that brought the check-in industry plenty of ups and downs and a fair share of speculation as to what would come next, the scope of the new location project remained under wraps, until now. Last month, Facebook announced, to much fanfare, the release of a bundle of new and updated features collectively known as Nearby.
