Much has been made recently over the fact that while Facebook users can set their friends lists to “Only Me” within their privacy settings, a slight loophole exists: If a user’s friend has their friends list set to public, all of their friends will appear when viewing their mutual friends, thereby “outing” that user, despite the “Only Me” setting. Mashable went one step further, piecing together some of the friends list of none other than Facebook Co-Founder and CEO Mark Zuckerberg.
In recent years, it has been witnessed that social business pages have been crucial for brands marketing themselves, as they allow content to reach the masses of people globally and extend brands’ awareness. Traditional advertising is dead, and the best way to connect with customers today is by utilizing the most powerful networking platforms the world has ever known. Social media marketing saves money, saves time, allows businesses to connect with consumers more directly and intimately than ever before, and provides unprecedented opportunities for targeted marketing.
What would you get if you put Yelp, Angie’s List, and Facebook in a blender? The result might look a little something like whodoyou, which mines content and advice shared on Facebook and other social network to provide recommendations for local businesses in the top 500 cities in the U.S. and more than 50 international markets.
Superfans are the most important people in Facebook brand communities, but getting them to engage is only one-half of the battle. They are by nature a small, crucial minority of a much larger fan ecosystem. A successful influencer-activation strategy must take into account how to shape a great experience for the many different types of fans.
When Facebook introduced Graph Search in January, it was perceived as a threat to social reviewing site Yelp. Despite that — or possibly because of it — Yelp is interested in teaming up with Facebook.
Social media software company Expion released a suite of new tools Monday, expanding its users’ ability to control their messages across Facebook and other social networks.
Sigmund Freud is famous for making society’s understanding of the conscious mind versus the unconscious mind popular. The conscious mind is associated primarily with our current moment of perceptions and awareness, while the unconscious mind largely motivates the actions in our lives — even if these motivational drivers are only available to us in a disguised form. If you compare the mind to an iceberg, as Freud often did, the unconscious is the large mass unexposed below water level. Humans: We are complex beings, aren’t we? Now let’s fast-forward about 100 years: How do we use Freud’s principles to create extremely successful and engaging social and mobile marketing solutions?
Recently, Facebook began rolling out a global redesign of its mobile location pages. The intention of this redesign seems to be focused not only on making it easier to find business’ physical locations, but also simplifying interactions between users and businesses on Facebook mobile.