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5 Facebook Consumer Interaction Drivers From Sigmund Freud

Guest Writer — Fri, 17 May 2013 13:47:04 +0000

Sigmund Freud is famous for making society’s understanding of the conscious mind versus the unconscious mind popular. The conscious mind is associated primarily with our current moment of perceptions and awareness, while the unconscious mind largely motivates the actions in our lives — even if these motivational drivers are only available to us in a disguised form. If you compare the mind to an iceberg, as Freud often did, the unconscious is the large mass unexposed below water level. Humans: We are complex beings, aren’t we? Now let’s fast-forward about 100 years: How do we use Freud’s principles to create extremely successful and engaging social and mobile marketing solutions?

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Facebook Updates Mobile Location Pages: How Businesses Can Take Advantage

Guest Writer — Tue, 30 Apr 2013 15:29:41 +0000

Recently, Facebook began rolling out a global redesign of its mobile location pages. The intention of this redesign seems to be focused not only on making it easier to find business’ physical locations, but also simplifying interactions between users and businesses on Facebook mobile.

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Facebook Gives Pages On Mobile A Sleeker Design

Justin Lafferty — Tue, 23 Apr 2013 13:54:56 +0000

Facebook has redesigned the way mobile users view pages. The company announced Tuesday that pages will take on a sleeker look, making it easier for users to like, message, call, as well as see if a business is open. Users can also easily see how many times they’ve checked into place-based pages. Those who manage Facebook pages can also easily switch from the admin view to the public view. This new design will roll out to iOS users Tuesday and Android users later on.

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For IOS Users, Facebook’s Nearby Feature Becomes Local Search

Justin Lafferty — Wed, 03 Apr 2013 15:20:41 +0000

When Facebook announced Graph Search earlier this year, the natural question was, “When will this be on mobile?” It appears that Facebook is trying to push more search queries onto its mobile application (instead of apps such as Foursquare and Yelp). As Inside Facebook Editor Brittany Darwell noticed recently, Facebook changed the name of its Nearby feature on its iOS app to Local Search.

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CASE STUDY: Using Facebook To Connect Babysitters With Families

Justin Lafferty — Fri, 29 Mar 2013 18:04:17 +0000

An enterprising mom in California had an idea for an application that would be similar to OpenTable or Yelp, but for babysitters. Using Facebook’s platform as a vehicle, Lynn Perkins started UrbanSitter about a year-and-a-half ago. So far, there are 15,000 babysitters in the program and 50,000 families — a number that grows as the platform rolls out to more cities. The app and website allow families (largely in areas such as San Francisco, New York, and Boston), to find college-aged babysitters, and to see who their Facebook friends have hired to take care of their kids.

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Debt Collectors Posing As Bikini-Clad Models On Facebook

Justin Lafferty — Thu, 24 Jan 2013 14:03:32 +0000

If you’re running behind on your bills and suddenly find a friend request on Facebook from an attractive woman in a bikini whom you’ve never met before, think twice before accepting the add. As Bloomberg reported Thursday, debt collectors are taking on fake personas on Facebook to reach users who owe money.

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Facebook’s Graph Search Will Both Challenge And Help Brands

Justin Lafferty — Thu, 17 Jan 2013 15:40:00 +0000

Facebook’s newest addition — graph search — can change the way brands not only market on the site, but find potential customers through the social network, provided they’re savvy enough. Graph search takes the recommendation power of Yelp and combines it with Facebook’s tremendous social graph to make it more important for businesses to cater to their Facebook fans and brick-and-mortar customers.

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Facebook Fires Back At Yelp, Google With Graph Search

Justin Lafferty — Tue, 15 Jan 2013 15:42:44 +0000

Ever since Facebook Co-Founder and CEO Mark Zuckerberg discussed the topic of search at TechCrunch Disrupt in September, industry experts have been wondering what the social network would do. The answer is Facebook’s graph search — a tool that combines Web searching with the connections that users have on the site. It’s a powerful tool that can be used by people looking for photos of friends, connections, dentists, restaurants, movies, or pretty much anything else. This new utility can challenge Google, Yelp — and even Match.com.

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What Marketers Need To Know About Facebook Nearby

Guest Writer — Wed, 02 Jan 2013 19:03:12 +0000

Ever since Facebook acquired his location-based check-in site, Gowalla, around this time last year, co-founder and CEO Josh Williams (now a product manager of pages, locations, and events at Facebook) has been building the next phase of local-social discovery. Despite a roller-coaster year that brought the check-in industry plenty of ups and downs and a fair share of speculation as to what would come next, the scope of the new location project remained under wraps, until now. Last month, Facebook announced, to much fanfare, the release of a bundle of new and updated features collectively known as Nearby.

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Discovery App Raved Taps Facebook, Foursquare Friends For Recommendations

David Cohen — Thu, 19 Jul 2012 13:27:09 +0000

Recommendations from Facebook friends and Foursquare users are the backbone behind Raved, a discovery application for Apple iOS devices from Apptera.

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IPO Sinks Facebook In Customer Loyalty Study

David Cohen — Fri, 01 Jun 2012 12:26:22 +0000

The list of casualties of Facebook’s staggering initial public offering now includes Facebook’s position on the Brand Keys Customer Loyalty Engagement Index, as it fell to fifth place in the social networking category, after holding the top spot in February.

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INFOGRAPHIC: Facebook IPO Vs. Other Tech IPOs

David Cohen — Thu, 10 May 2012 12:42:44 +0000

Social media agency Banyan Branch compared the upcoming Facebook initial public offering with recent similar tech IPOs by Google, Zynga, Yelp, Groupon, and LinkedIn.

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Send Your Facebook Friend A Gift Card Via Giftly

David Cohen — Mon, 12 Dec 2011 15:27:52 +0000

For those having trouble picking out holiday gifts, the new application Giftly offers the possibility of gift cards from any one of the more than two million businesses currently listed on Yelp.

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Find Happy Hours And Invite Friends Using Facebook App

David Cohen — Wed, 28 Sep 2011 12:23:33 +0000

It’s 5 o’clock somewhere: Who’s ready for a drink? Want some company but don’t know which bar or restaurant you want to go to yet? Then check out Happy Hour Finder. continued…

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Click On Cliq For Reviews From Facebook Friends

David Cohen — Tue, 27 Sep 2011 13:37:11 +0000

Anyone can post a review of a restaurant or product online, and the anonymity of the web makes for ample opportunity for those reviews to be less than truthful, whether to surreptitiously promote the subject of the review, or to maliciously attack it.

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