Yogurt

Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!

The Yogurt Games On Facebook: Influence Vs. Sentiment

Yogurt304

The battle spoons have come out. In an interview with the San Francisco Chronicle, Chobani Chief Marketing Officer Peter McGuinness declared, “2014 is the year of the yogurt wars.” With Super Bowl Sunday on the horizon, we’re about to witness the first of many battles. Greek yogurt titans Oikos, Yoplait, and Chobani are all looking to capitalize with primetime spots during Super Bowl XLVIII, but is reach all they’re after? If so, they’re making a mistake. In a market that accounted for $7.6 billion in sales in 2013, there’s already a high level of general awareness. More than starting the conversation, brands need to work on shaping it, and influence in the Greek yogurt market is the holy grail. For that, brand advocacy is key, and Facebook is an open door.

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How A Company Gained Younger Customers Through Facebook Marketing

Lifeway

Probiotic yogurt products that are aimed at digestive health aren’t always the most exciting things. However, Lifeway Foods has used Facebook to not only grow awareness of the brand, but to market to younger customers. Lifeway CEO Julie Smolyansky told AllFacebook that since the company established a presence on the social network, more young adults are purchasing its products.

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