One of the most important groups on Facebook — in terms of marketing — is millennials. These young adults are the most active on Facebook and the people whom advertisers are trying to figure out. Compass Labs, a Facebook Preferred Marketing Developer in ads and insights, recently answered the question, “What do millennials like?”
Although it wasn’t exactly a scientific study, a Reuters report notes that more young adults think Microsoft’s cool factor is on the rise than Facebook’s. While 50 percent of those aged 18 to 29 polled said that Microsoft is cooler now than it was a year or two ago, 42 percent felt the same about Facebook.