Facebook Head of Global Creative Solutions Mark D’Arcy and Director of Engineering Andrew Bosworth both stressed that advertisers on Facebook and elsewhere on the Internet have a lot of work to do during a panel Tuesday at the Cannes Lions International Festival of Creativity, “Cannes Seminar: Creativity at Scale.”
On the Internet, funny and interesting videos reign supreme as the leading form of entertainment. You’ve most likely been exposed to them at some point: There are videos of pranks being played, and people and animals doing crazy stuff. There are countless videos of parodies, events, and the sometimes-confusing memes. While YouTube holds the title as the most popular video-sharing site, Break.com is one of the forerunning portals for entertaining media, with an audience of 455,000 people on Facebook, and nearly 45,000 people talking about it.
FWD.us, the political advocacy group led by Facebook Co-Founder and CEO Mark Zuckerberg, announced two high-profile additions: YouTube Co-Founder and former Chief Technology Officer Steve Chen, and InterActiveCorp Chairman Barry Diller.
A panel at the upcoming Inside Social Apps 2013 conference will examine the impact of real-world incentives to boost Facebook like totals and application installs. How about this for a real-world incentive: a can of Pepsi?
Scams are all over Facebook. There are stories telling users that Facebook will end on a certain date, miracle diet pills, celebrity sex tapes, and other shady posts. With a little vigilance, though, users can make sure that they’re not continuing the chain. Miranda Perry, staff writer for Scambook, spoke with AllFacebook about ways that people can make sure that they’re not giving away information to scammers or spamming their friends’ News Feeds with malicious links.
Did Facebook’s ad agency, Wieden & Kennedy, lose itself in the music of hip-hop star Eminem while creating “Airplane,” a commercial for Facebook’s recently introduced Home overlay for Android? 8 Mile Style, Eminem’s song publisher, filed suit in federal court in Detroit against the social network and the agency, alleging that the ad used music from the rapper’s 2000 song, “Under the Influence.”
Who doesn’t love a good shortcut, especially when it comes to Facebook and other social networks? Social analytics firm Quintly compiled a list of shortcuts for Facebook — as well as Twitter, YouTube, and Google Plus — in the infographic below.
Viralheat, which allows users to better manage their Facebook pages, announced Tuesday that it has added two new features: Social Login and Viralheat Explore. Through Social Login, users don’t have to set up dedicated accounts with Viralheat, instead accessing the features by logging in through Facebook, Twitter, or LinkedIn. Viralheat Explore allows users to easily search Twitter and Facebook for keyword mentions in real-time.
Facebook released another ad promoting its Home overlay for certain Android devices, with this one featuring Facebook Co-Founder and CEO Mark Zuckerberg not exactly doing a stellar job of capturing his employees’ attention.
Companies that use Business Wire to release information to the media can now track how their content performed on Facebook and other social media platforms with the media-distribution company’s addition of Social Media Monitoring Reports from social analytics platform Nuvi.