“Twitter owns social TV. Facebook is trying to get there.” Joseph Pigato, managing director of customer-engagement firm Sparked, spoke those words Wednesday during a panel at mediabistro’s Inside Social Marketing conference in New York, “What We Can Learn from TV’s Top Social Campaigns,” where he was joined by Sesame Workshop Director of New Media Communication Daniel N. Lewis and moderator Natan Edelsburg, vice president of Sawhorse Media and writer for mediabistro’s Lost Remote blog.
In a survey of 500 U.S. respondents who activated mobile phones from June through September, Facebook dominated in terms of usage, with 45 percent citing the social network as one of their three most frequently used applications, far ahead of second-place Twitter, at 13 percent, and No. 3 Candy Crush Saga, at 11 percent, according to Consumer Intelligence Research Partners.
What may very well be a leaked version of the new version 4.0 of the flagship Facebook application for Android counts among its features far more extensive customization of the lock screen for its Home Android overlay.
Facebook and its Parse cloud-application platform held Mobile Developer Day at the social network’s headquarters in Menlo Park, Calif., last week, and the social network posted a handful of videos on the Facebook Developers YouTube page for interested parties who could not attend.
A startup based in Tel Aviv, Israel, Prezma, announced the launch of Prezma for Advertisers, which allows brands to “pack a story” with content from multiple sources and share it on Facebook and other social networks and destinations on the Web.
A total of 47 percent of Facebook users get news on the social network, trailing Reddit (62 percent) and Twitter (52 percent), but due to the size of its user base, when looking at U.S. adults overall, Facebook blows away its social network competition, with 30 percent getting news from the site, and YouTube coming in a distant second, at 10 percent, according to the latest study from Pew Research Center.
Arbor Mist raised its glasses to Facebook, as it became the first wine brand to reach 1 million likes, according to social media analytics platform Socialbakers, and its success hasn’t stopped at the like total.
3Q EARNINGS CALL: How Is Facebook Responding To The Mobile Transition From An Advertising Standpoint?
Facebook said in its third-quarter earnings report Wednesday that its total advertising revenue for the period was $1.8 billion, up 66 percent when compared with the year-earlier quarter, and mobile accounted for 49 percent of that revenue. During the company’s earnings call Wednesday, Chief Operating Officer Sheryl Sandberg and Chief Financial Officer David Ebersman offered more specific details.
Spam has been an issue for as long as email has existed, and a new report by social media security and compliance company Nexgate sheds light on just how prominent spam has become within Facebook and other social networks, saying that social spam exploded by 355 percent during the first half of 2013, and sharing some particularly alarming statistics regarding Facebook.