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Facebook Execs On Cannes Panel: Advertisers Have Much Work To Do

David Cohen — Tue, 18 Jun 2013 15:04:38 +0000

Facebook Head of Global Creative Solutions Mark D’Arcy and Director of Engineering Andrew Bosworth both stressed that advertisers on Facebook and elsewhere on the Internet have a lot of work to do during a panel Tuesday at the Cannes Lions International Festival of Creativity, “Cannes Seminar: Creativity at Scale.”

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Breaking Into Facebook With Break Media — An Interview With Chris Strickland

Dennis Yu — Fri, 07 Jun 2013 13:06:23 +0000

On the Internet, funny and interesting videos reign supreme as the leading form of entertainment. You’ve most likely been exposed to them at some point: There are videos of pranks being played, and people and animals doing crazy stuff. There are countless videos of parodies, events, and the sometimes-confusing memes. While YouTube holds the title as the most popular video-sharing site, Break.com is one of the forerunning portals for entertaining media, with an audience of 455,000 people on Facebook, and nearly 45,000 people talking about it.

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Mark Zuckerberg-Led FWD.us Adds Steve Chen, Barry Diller

David Cohen — Mon, 03 Jun 2013 11:48:06 +0000

FWD.us, the political advocacy group led by Facebook Co-Founder and CEO Mark Zuckerberg, announced two high-profile additions: YouTube Co-Founder and former Chief Technology Officer Steve Chen, and InterActiveCorp Chairman Barry Diller.

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Like Pepsi’s Facebook Page; Get A Free Can From The Pepsi Like Machine

David Cohen — Fri, 31 May 2013 11:16:06 +0000

A panel at the upcoming Inside Social Apps 2013 conference will examine the impact of real-world incentives to boost Facebook like totals and application installs. How about this for a real-world incentive: a can of Pepsi?

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HOW TO: Avoid Facebook Scams

Justin Lafferty — Mon, 27 May 2013 13:52:37 +0000

Scams are all over Facebook. There are stories telling users that Facebook will end on a certain date, miracle diet pills, celebrity sex tapes, and other shady posts. With a little vigilance, though, users can make sure that they’re not continuing the chain. Miranda Perry, staff writer for Scambook, spoke with AllFacebook about ways that people can make sure that they’re not giving away information to scammers or spamming their friends’ News Feeds with malicious links.

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Eminem Publisher Files Suit Vs. Facebook, Wieden & Kennedy Over Music In Home Ad

David Cohen — Tue, 21 May 2013 10:12:24 +0000

Did Facebook’s ad agency, Wieden & Kennedy, lose itself in the music of hip-hop star Eminem while creating “Airplane,” a commercial for Facebook’s recently introduced Home overlay for Android? 8 Mile Style, Eminem’s song publisher, filed suit in federal court in Detroit against the social network and the agency, alleging that the ad used music from the rapper’s 2000 song, “Under the Influence.”

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INFOGRAPHIC: Facebook Shortcuts

David Cohen — Thu, 16 May 2013 12:20:26 +0000

Who doesn’t love a good shortcut, especially when it comes to Facebook and other social networks? Social analytics firm Quintly compiled a list of shortcuts for Facebook — as well as Twitter, YouTube, and Google Plus — in the infographic below.

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Facebook Marketing Platform Viralheat Adds Social Login And Explore Features

Justin Lafferty — Tue, 30 Apr 2013 13:30:38 +0000

Viralheat, which allows users to better manage their Facebook pages, announced Tuesday that it has added two new features: Social Login and Viralheat Explore. Through Social Login, users don’t have to set up dedicated accounts with Viralheat, instead accessing the features by logging in through Facebook, Twitter, or LinkedIn. Viralheat Explore allows users to easily search Twitter and Facebook for keyword mentions in real-time.

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Mark Zuckerberg ‘Stars’ In Newest Ad For Facebook Home

David Cohen — Mon, 15 Apr 2013 11:50:08 +0000

Facebook released another ad promoting its Home overlay for certain Android devices, with this one featuring Facebook Co-Founder and CEO Mark Zuckerberg not exactly doing a stellar job of capturing his employees’ attention.

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Business Wire Adds Nuvi Social Media Monitoring Reports

David Cohen — Mon, 08 Apr 2013 10:50:16 +0000

Companies that use Business Wire to release information to the media can now track how their content performed on Facebook and other social media platforms with the media-distribution company’s addition of Social Media Monitoring Reports from social analytics platform Nuvi.

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YouTube Reaches 1B Unique Monthly Users

David Cohen — Thu, 21 Mar 2013 12:13:12 +0000

Facebook has company in the billionaires’ club, as Google-owned video site YouTube announced in a post on its blog that it has reached 1 billion unique monthly users. Of course, Facebook had 1.06 billion monthly active users as of Dec. 31, 2012, and MAUs are more specific than unique users. But 1 billion is still an impressive number.

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Hitwise Mobile Debuts; Facebook Places Third In Market Share, Average Time Spent

David Cohen — Mon, 04 Mar 2013 11:50:13 +0000

Facebook was the No. 3 mobile website both in terms of market share of visits and average time spent during the week ending Feb. 23, in the debut of Hitwise Mobile from Experian Marketing Services.

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INFOGRAPHIC: Facebook Tops Searches For Social Networks’ Analytics

David Cohen — Fri, 01 Mar 2013 12:24:02 +0000

Social analytics firm Quintly examined search queries for social networks’ analytics since early 2007, and Facebook was the subject of the most searches and the leader in the most countries.

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Google Plus Takes Aim At Facebook Connect With Launch Of Google Plus Sign-In

David Cohen — Tue, 26 Feb 2013 15:12:45 +0000

The Facebook Connect button that appears on websites throughout the Internet may soon have company, as rival social network Google Plus Tuesday rolled out Google Plus Sign-In, which performs similar functions to Facebook Connect by allowing users of Google Plus, Gmail, YouTube, and other Google services to use their credentials to sign into applications.

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Which Video Format Is Better For Engagement: Facebook Or YouTube?

Justin Lafferty — Wed, 20 Feb 2013 13:43:30 +0000

When most page administrators post or share videos to Facebook, they have two main options — upload directly to Facebook or upload to YouTube and share through the social network. But which option is best for engagement (if there’s any difference)? That’s what Socialbakers wanted to find out. The company discovered that while Facebook videos tend to get a few more comments, there’s not a lot of variation in likes or shares.

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