President Barack Obama had three times as many Facebook friends as his Republican rival, Mitt Romney, on Election Day, and increased his share of Facebook friends 15 times over from 2008, according to a new list of data that examine the 2012 presidential race by the numbers.
The 2012 election postmortems continue, and research published in Capitol Hill newspaper Politico indicates that congressional candidates with the social media mettle to engage their Facebook fan bases got much-needed bumps on Election Day.
The debates are over. The rallies are coming to a close. The presidential candidates are getting hoarse. Now that the election is almost over, Socialbakers answers the question: “Who won the war of words” on Facebook?
The winners and losers aren’t yet known in the 2012 Presidential Election, but that hasn’t stopped one publication from taking an in-depth look at the candidates’ use of Facebook and many other social media platforms. CQ Researcher recently published a thorough report on this topic, “Social Media and Politics: Do Facebook and Twitter Influence Voters?”
With Election Day only 40 days away in a cycle that’s been dubbed the first “social” election, campaigns are working overtime to gain an advantage on Facebook in order to motivate supporters and get out the vote.
It’s all about engagement. That was the message from Katie Harbath, manager of policy for Facebook, in a briefing on social media and the 2012 campaign at the Republican National Convention in Tampa, Fla., Monday.
The digital director for Mitt Romney’s presidential campaign shares with us exclusively the strategy behind the governor’s new timeline page.
Meet Zac Moffatt, who took the reigns of Governor Mitt Romney’s digital media strategy last week, at the same time the candidate made his campaign for the White House official.