When thinking of uses for Facebook’s new graph search feature, job recruiting may not have been top of mind, but social employee referral-management platform Zao pointed out that graph search is actually well suited for social recruiting.
Ad targeting has become standard practice on Facebook, as advertisers can now point their messages toward people who are 25 years old, living in Miami, have been to college, and list baseball as an interest. Ziv Eliraz, CEO of social recruiting platform Zao, thinks employers can use similar tactics to target job ads to those who have work experience and education relevant to the positions.
Companies leaning on their employees for job referrals during the hiring process is nothing new, but why leave out potential contributors such as trusted former employees, or contacts who work for partners and vendors? That was the thinking behind Zao, which makes its official debut today.