Online retailer Zappos ran a two-month test of an integrated Facebook marketing campaign with social marketing suite Kenshoo Social and cloud-based social marketing platform Shoutlet, and it resulted in some 85,000 visits to the Zappos website from a single Facebook page, as well as metrics that compared favorably with those achieved via other paid search and social marketing campaigns.
Facebook Co-Founder and CEO Mark Zuckerberg has been one of the most-discussed figures of our time. Some people love him, some criticize him, but most just watching from the sidelines marvel at how a 19-year-old could become the 29th-richest person in the world (according to Bloomberg’s Billionaires Index) by building a simple social program. Last week, I finished reading Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg by Ekaterina Walter and I found a lot of answers to that very question. So I sat down with her to talk about the book and Facebook in general.
Even if your business doesn’t have the marketing budget of brands such as Taco Bell, Zappos, and Walmart, you can still make an impression on Facebook by studying their tactics for success. Mike Maghsoudi, co-founder of PostRocket, pointed out the things that five brands have done that can be repeated by smaller brands looking to connect with users.
The cover photo is the first thing someone sees when they land on a brand’s Facebook page. It serves as a virtual welcome mat for fans and potential customers. Noelle Federico, chief financial officer of Dreamstime — a leading provider of fully licensed stock photos — talked with AllFacebook about how companies can connect with their fans through a strong first impression. Dreamstime created TimelineImages.com, where users can purchase quality cover photos.
Which three words are music to the ears of retailers and poison to the ears of kids? Back to school. Those words are also music to the ears of social gifting application Wrapp, which added a host of brands featuring related products.