Zappos

Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

Kenshoo Social, Shoutlet Tout Results From Zappos Test Facebook Marketing Campaign

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Online retailer Zappos ran a two-month test of an integrated Facebook marketing campaign with social marketing suite Kenshoo Social and cloud-based social marketing platform Shoutlet, and it resulted in some 85,000 visits to the Zappos website from a single Facebook page, as well as metrics that compared favorably with those achieved via other paid search and social marketing campaigns.

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Think Like Zuck: What We Can Learn From Facebook’s CEO

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Facebook Co-Founder and CEO Mark Zuckerberg has been one of the most-discussed figures of our time. Some people love him, some criticize him, but most just watching from the sidelines marvel at how a 19-year-old could become the 29th-richest person in the world (according to Bloomberg’s Billionaires Index) by building a simple social program. Last week, I finished reading Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg by Ekaterina Walter and I found a lot of answers to that very question. So I sat down with her to talk about the book and Facebook in general.

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How Can Brands Optimize Their Facebook Cover Photo?

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The cover photo is the first thing someone sees when they land on a brand’s Facebook page. It serves as a virtual welcome mat for fans and potential customers. Noelle Federico, chief financial officer of Dreamstime — a leading provider of fully licensed stock photos — talked with AllFacebook about how companies can connect with their fans through a strong first impression. Dreamstime created TimelineImages.com, where users can purchase quality cover photos.

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