While much of the U.S. uses credit cards to make online purchases, many other countries still don’t have easy services for making online transactions. Mobile transactions are clearly a step in that direction. The first company to test mobile payments with Facebook is Zong, as spotted by Erin McCune earlier yesterday. Facebook has also confirmed that they are currently working with developers to test a variety of payment integrations.
We’ve been saying for a while that Facebook’s payment platform is a huge opportunity for the company to start making serious cash but there’s one issue with that logic: the majority of users don’t have credit cards. While nobody knows the exact number of Facebook users with credit cards, the most recent estimates are that only around
30 percent of Facebook users 25 percent of internet users have access to a card. The other 75 percent either have a mobile phone, that they can pay with via Boku or Zong, or are out of luck when it comes to making an online transaction.