Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!

Can Your Facebook Likes Give Away Your Identity?


Many Facebook users worry about their personal identities being compromised on the social network through unfortunate photos or tagged posts. But a University of Cambridge study shows that it’s possible to gain information such as political affiliation and ethnicity just from seeing Facebook users’ likes. Social security firm Secure.me also published a top 10 list of the Facebook applications that require this information when users connect to them.

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Facebook Dating Application Zoosk Raises Another $6M

Zoosk Logo

Zoosk, the online dating community that launched in 2007 as a Facebook application, has raised an additional $6 million in funding. This is the third round of funding for Zoosk, and was led by existing investor Canaan Partners. The funding will go towards pushing Zoosk’s market share on a global scale, as well as adding to its team and roll out new products.
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Interview With Shayan Zadeh, CEO of Zoosk

-Shayan Zadeh Headshot-Last week AllFacebook has the opportunity to speak with Shayan Zadeh, the co-Founder and co-CEO of Zoosk, one of the leading Facebook dating applications. The company has recently surged to the number one position in terms of daily and monthly active users for any dating application. Many have attributed this growth to an aggressive user acquisition model. Whatever the reason for the growth, dating is clearly a hot item on Facebook, ranking it among social games in terms of user engagement.

If you are in the online dating industry then social platforms are most definitely on your radar. Many offer a completely free platform but Zoosk differs from most in that they use a freemium model, limiting things like “flirts” and messages, charging users for increased activity. Check out our interview with Shayan Zadeh below.
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