Zynga

Mediabistro Course

Optimize Your Social Media Metrics

Social Media MetricsStarting May 22,  this class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your media activity and make sense of the data you collect. You'll learn how to sift through web analytics, Facebook insights, and Twitter mentions in order to develop a strategy to measure results. Register today!

DataPoint: The Top Developers On Facebook

developers

King.com leads the pack when it comes to the top Facebook developers. According to AppData, the social gaming company had an average of 93.5 million daily active users, giving it more than 23 percent of the market in March. Microsoft had about 26.6 million DAUs in the same time frame, with nearly 7 percent of the market. It was followed by Zynga (18.2 million DAUs), Spotify (12.4 million), and Supercell (11.3 million).

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