The stock of popular Facebook application developer Zynga has dropped despite growing revenue, which the company reported Wednesday in its second-quarter financial results. Zynga noted that it is scaling back its outlook for the rest of 2012, citing a challenging environment on Facebook’s platform.
Mediabistro Event Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here.
Ownership has been the key word at Facebook game developer Zynga this week.
For Facebook game developer Zynga, the launch of social game platform Zynga.com later this month can be seen as a way to reduce its dependence on the social network.